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Legislation would allow ads on public school buses

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Big yellow school buses could become rolling billboards in a bill approved by the Indiana Senate.

The bill would allow advertising on school buses in two Indianapolis neighborhoods and a school district just north of the city to help combat burdensome transportation costs.

The ads would give cash-strapped school districts a way to raise revenue without increasing taxes.

The bill passed the Senate 49-0 as part of an amendment to another bill, the Indianapolis Star reported. It now goes to the House.

One of the districts affected would be Indianapolis' Franklin Township schools, a district that drew the ire of parents when it started charging for bus rides. The plan was later dropped.

The pilot plan would also allow school bus ads in Beech Grove and Zionsville.

The legislation prohibits political advertising, inappropriate images or the marketing of harmful or offensive products such as tobacco or alcohol.

Colorado became the first school to allow school bus advertising in 1993, the Kokomo Tribune reported. Since then, 10 other states have followed.





 

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  • Brilliant!
    Great idea! There are advertisements all over sporting event programs, etc.. Kids sell brand name products for school. Why not? Guess what, I use the businesses who advertise in our church program, school directory and athletic field/gym signage. What you should worry about is what's in the textbooks that you spend $$$ to purchase.
  • I am supportive of this.
    Taxes on my home in Franklin Township dropped from $3900 a year to $1371 per year after the tax caps. I personally am very supportive of anything that keeps it low, even something as gaudy and ridiculous as vinyl wraps on school busses. Whatever man. These houses are a bargain now. But, if I had kids, I'd consider moving to another area of town where the school system was on a more solid footing...
  • Bad Idea! Goofball Legislature Acts Again
    I agree wholeheartedly with Ugh! Why would thinking adults allow this to happen? Is there no Senator in the Indiana legislature that is able to think through the implications of these types of policies? I bet their was a business lobbyist behind this proposal.
  • Ugh
    Bad idea. Keep education and commercialism separate. We want thinking and creative young adults to come out of our public schools, not "consumers". At most, use ad space for intelligent PSA-type messages and let companies sponsor them with their name/logo in a corner.

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  1. to mention the rest of Molly's experience- she served as Communications Director for the Indianapolis Department of Public Works and also did communications for the state. She's incredibly qualified for this role and has a real love for Indianapolis and Indiana. Best of luck to her!

  2. Shall we not demand the same scrutiny for law schools, med schools, heaven forbid, business schools, etc.? How many law school grads are servers? How many business start ups fail and how many business grads get low paying jobs because there are so few high paying positions available? Why does our legislature continue to demean public schools and give taxpayer dollars to charters and private schools, ($171 million last year), rather than investing in our community schools? We are on a course of disaster regarding our public school attitudes unless we change our thinking in a short time.

  3. I agree with the other reader's comment about the chunky tomato soup. I found myself wanting a breadstick to dip into it. It tasted more like a marinara sauce; I couldn't eat it as a soup. In general, I liked the place... but doubt that I'll frequent it once the novelty wears off.

  4. The Indiana toll road used to have some of the cleanest bathrooms you could find on the road. After the lease they went downhill quickly. While not the grossest you'll see, they hover a bit below average. Am not sure if this is indicative of the entire deal or merely a portion of it. But the goals of anyone taking over the lease will always be at odds. The fewer repairs they make, the more money they earn since they have a virtual monopoly on travel from Cleveland to Chicago. So they only comply to satisfy the rules. It's hard to hand public works over to private enterprise. The incentives are misaligned. In true competition, you'd have multiple roads, each build by different companies motivated to make theirs more attractive. Working to attract customers is very different than working to maximize profit on people who have no choice but to choose your road. Of course, we all know two roads would be even more ridiculous.

  5. The State is in a perfect position. The consortium overpaid for leasing the toll road. Good for the State. The money they paid is being used across the State to upgrade roads and bridges and employ people at at time most of the country is scrambling to fund basic repairs. Good for the State. Indiana taxpayers are no longer subsidizing the toll roads to the tune of millions a year as we had for the last 20 years because the legislature did not have the guts to raise tolls. Good for the State. If the consortium fails, they either find another operator, acceptable to the State, to buy them out or the road gets turned back over to the State and we keep the Billions. Good for the State. Pat Bauer is no longer the Majority or Minority Leader of the House. Good for the State. Anyway you look at this, the State received billions of dollars for an assett the taxpayers were subsidizing, the State does not have to pay to maintain the road for 70 years. I am having trouble seeing the downside.

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