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Marketing firm plans downtown expansion, move

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Indianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs as it moves into a former labor union hall downtown.

State economic development officials offered the company as much as $240,000 in performance-based tax credits based on the job-creation plans. The city of Indianapolis has approved a property tax abatement at the request of Develop Indy.

TrendyMinds in October said it planned to spend $1 million to refurbish the building at 531 E. Market St. that formerly served as an office for United Brotherhood of Carpenters and Joiners Union Local 60. Indiana Economic Development Corp. pegged the investment at $964,000 in a Thursday news release.

The building totals 8,300 square feet on three levels to accommodate future growth. TrendyMinds has 16 employees and has begun hiring account executives, graphic designers and website coders.

Workers are expected to move into the building early next year.

Company CEO Trevor Yager started TrendyMinds in 1996 as a senior at Anderson University. The firm specializes in Web design and development, public relations, branding and video production.

 

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  • union hall
    The Peterson administration refused to give the GM plant on the west side a tax abatement; it did give a 10 year abatement and city land to Simon properties, a major Democratic Party donor. Did Trendy Minds donate big to Ballard and Daniels? The story's reporter would do well to investigate and report about the relationship between donations and tax abatements.

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  1. If I were a developer I would be looking at the Fountain Square and Fletcher Place neighborhoods instead of Broad Ripple. I would avoid the dysfunctional BRVA with all of their headaches. It's like deciding between a Blackberry or an iPhone 5s smartphone. BR is greatly in need of updates. It has become stale and outdated. Whereas Fountain Square, Fletcher Place and Mass Ave have become the "new" Broad Ripples. Every time I see people on the strip in BR on the weekend I want to ask them, "How is it you are not familiar with Fountain Square or Mass Ave? You have choices and you choose BR?" Long vacant storefronts like the old Scholar's Inn Bake House and ZA, both on prominent corners, hurt the village's image. Many business on the strip could use updated facades. Cigarette butt covered sidewalks and graffiti covered walls don't help either. The whole strip just looks like it needs to be power washed. I know there is more to the BRV than the 700-1100 blocks of Broad Ripple Ave, but that is what people see when they think of BR. It will always be a nice place live, but is quickly becoming a not-so-nice place to visit.

  2. I sure hope so and would gladly join a law suit against them. They flat out rob people and their little punk scam artist telephone losers actually enjoy it. I would love to run into one of them some day!!

  3. Biggest scam ever!! Took 307 out of my bank ac count. Never received a single call! They prey on new small business and flat out rob them! Do not sign up with these thieves. I filed a complaint with the ftc. I suggest doing the same ic they robbed you too.

  4. Woohoo! We're #200!!! Absolutely disgusting. Bring on the congestion. Indianapolis NEEDS it.

  5. So Westfield invested about $30M in developing Grand Park and attendance to date is good enough that local hotel can't meet the demand. Carmel invested $180M in the Palladium - which generates zero hotel demand for its casino acts. Which Mayor made the better decision?

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