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Marketing firm plans downtown expansion, move

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Indianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs as it moves into a former labor union hall downtown.

State economic development officials offered the company as much as $240,000 in performance-based tax credits based on the job-creation plans. The city of Indianapolis has approved a property tax abatement at the request of Develop Indy.

TrendyMinds in October said it planned to spend $1 million to refurbish the building at 531 E. Market St. that formerly served as an office for United Brotherhood of Carpenters and Joiners Union Local 60. Indiana Economic Development Corp. pegged the investment at $964,000 in a Thursday news release.

The building totals 8,300 square feet on three levels to accommodate future growth. TrendyMinds has 16 employees and has begun hiring account executives, graphic designers and website coders.

Workers are expected to move into the building early next year.

Company CEO Trevor Yager started TrendyMinds in 1996 as a senior at Anderson University. The firm specializes in Web design and development, public relations, branding and video production.

 

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  • union hall
    The Peterson administration refused to give the GM plant on the west side a tax abatement; it did give a 10 year abatement and city land to Simon properties, a major Democratic Party donor. Did Trendy Minds donate big to Ballard and Daniels? The story's reporter would do well to investigate and report about the relationship between donations and tax abatements.

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  1. If what you stated is true, then this article is entirely inaccurate. "State sells bonds" is same as "State borrows money". Supposedly the company will "pay for them". But since we are paying the company, we are still paying for this road with borrowed money, even though the state has $2 billion in the bank.

  2. Andrew hit the nail on the head. AMTRAK provides terrible service and that is why the state has found a contractor to improve the service. More trips, on-time performance, better times, cleanliness and adequate or better restrooms. WI-FI and food service will also be provided. Transit from outlying areas will also be provided. I wouldn't take it the way it is but with the above services and marketing of the service,ridership will improve and more folks will explore Indy and may even want to move here.

  3. They could take the property using eminent domain and save money by not paying the church or building a soccer field and a new driveway. Ctrwd has monthly meetings open to all customers of the district. The meetings are listed and if the customers really cared that much they would show. Ctrwd works hard in every way they can to make sure the customer is put first. Overflows damage the surrounding environment and cost a lot of money every year. There have been many upgrades done through the years to help not send flow to Carmel. Even with the upgrades ctrwd cannot always keep up. I understand how a storage tank could be an eye sore, but has anyone thought to look at other lift stations or storage tanks. Most lift stations are right in the middle of neighborhoods. Some close to schools and soccer fields, and some right in back yards, or at least next to a back yard. We all have to work together to come up with a proper solution. The proposed solution by ctrwd is the best one offered so far.

  4. Fox has comments from several people that seem to have some inside information. I would refer to their website. Changed my whole opionion of this story.

  5. This place is great! I'm piggy backing and saying the Cobb salad is great. But the ribs are awesome. $6.49 for ribs and 2 sides?! They're delicious. If you work downtown, head over there.

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