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Marketing firm plans downtown expansion, move

 IBJ Staff
December 29, 2011
Keywords
Advertising, Communications, Economic Development, Economic Development Incentives, Job Creation, Marketing, Media & Marketing, PR, TrendyMinds
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Indianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs as it moves into a former labor union hall downtown.

State economic development officials offered the company as much as $240,000 in performance-based tax credits based on the job-creation plans. The city of Indianapolis has approved a property tax abatement at the request of Develop Indy.

TrendyMinds in October said it planned to spend $1 million to refurbish the building at 531 E. Market St. that formerly served as an office for United Brotherhood of Carpenters and Joiners Union Local 60. Indiana Economic Development Corp. pegged the investment at $964,000 in a Thursday news release.

The building totals 8,300 square feet on three levels to accommodate future growth. TrendyMinds has 16 employees and has begun hiring account executives, graphic designers and website coders.

Workers are expected to move into the building early next year.

Company CEO Trevor Yager started TrendyMinds in 1996 as a senior at Anderson University. The firm specializes in Web design and development, public relations, branding and video production.

 


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  • union hall
    Rand FanDecember 29, 2011 10:34 AM
    The Peterson administration refused to give the GM plant on the west side a tax abatement; it did give a 10 year abatement and city land to Simon properties, a major Democratic Party donor. Did Trendy Minds donate big to Ballard and Daniels? The story's reporter would do well to investigate and report about the relationship between donations and tax abatements.
    Reply to CommentFlag Comment

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  1. City-County Councilor Angela Mansfield and Bob Lutz have a case of wishful thinking.

    They obviously don't really care about the cost.

    They should.

    Extending Federal Benefits to Same-Sex Couples Will Cost $898M, CBO Says

    http://www.foxnews.com/politics/2009/12/22/extending-federal-benefits-sex-couples-cost-m-cbo-says/

  2. Brett, be careful what you lie about, the truth always comes out.

    "IMS's George Honored: Tony George, Indianapolis Motor Speedway president and chief executive officer, received the inaugural Pioneering and Innovation Award at the Autosport Awards Dec. 5 in London for his leadership in the development of the Steel and Foam Energy Reduction (SAFER) Barrier. George received the award at the annual gala at the Grosvenor House on behalf of the creators of the SAFER Barrier from Prince Salman Bin Hamad Al Khalifa, the leader of the Bahrain International Grand Prix circuit. This is the fourth major award that has been presented to honor George and the SAFER Barrier development team. The SAFER Barrier also received the Louis Schwitzer Award, SEMA Motorsports Engineering Award and GM Racing Pioneer Award in 2002. The SAFER Barrier was installed in all four turns of the Indianapolis Motor Speedway a pioneer in safety for drivers, cars and tracks -- in time for the 86th Indianapolis 500 in 2002. It since has been installed at more than a dozen other tracks, and the latest iteration will be installed at the Speedway in the spring.(IMS PR), see more on my Indy Track News page.(12-7-2004)"

    As far as the cart safety team, I cannot find anything on its date of creation. The Delphi Safety team was created in 1996. For some reason there is not much info out there on defunct racing series.

  3. Great article Anthony. Glad IMS is finally being run like a business and not a personal check book to finance the "Vision".

    Things are looking up but 15 years of scorched earth won't be fixed overnight. Unfortunately the TV ratings are still poor and that won't change anytime soon with the brilliant 10 year contract signed under the former regime.

  4. Brett not sure why you wonder what he said in his quote. "''I would like to jump in a time machine, go back to 1995, and tell the owners and Tony George not to split,'' Franchitti said. ''As soon as my time machine is done, I know where I'm going.''"

    Pretty clear, he would love to go back and tell TG and the team owners not to split.

    I am not sure there is anyone who wanted the split, and I don't think there is anyone who would not like to go back and prevent the split. But, as has been discussed ad nauseum, without the split carts management by team owners would have run all of ow racing into bankruptcy. If cart had such a wonderful product, then losing IMS would not have forced it into bankruptcy. If NASCAR lost Daytona or Charlotte, it would not fail like cart did.

    Truth,

    So you predicted that cart would go into bankruptcy and cease to exist while Indycar would continue on? I missed that prediction.

  5. I want to live in a city that has a garage structure to be proud of for it's innovating design!

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