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MotoGP race-day attendance up; three-day total down

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Attendance for the weekend’s MotoGP event was a mixed bag for the Indianapolis Motor Speedway.

Attendance for Sunday’s main event was 64,151, a slight improvement from last year’s 62,749, according to MotoGP officials.

But the three-day total going through the turnstiles at the Speedway was 134,766, the lowest of the event’s four-year stint in Indianapolis.

A total of 136,184 spectators attended all three days of action at the Speedway in 2010.
 
Motorsports business experts predicted that ideal weather for the three-day event could boost attendance 15 percent, but sunny skies and moderate temperatures didn't do the trick.

Officials say the hurricane battering the East Coast probably had an impact. Dozens of flights to and from Indianapolis were called off over the weekend. The cancellation of a motorcycle race at the Indiana State Fairgrounds also may have hurt attendance. That race drew about 9,000 spectators last year.

In 2009, attendance was 75,130 for Sunday's race and 146,680 for the entire event. The three-day total for the first event in 2008 set the high-water mark at 170,000, according to MotoGP officials.

IMS officials are still in negotiations with MotoGP to host the race next year. Speedway spokesman Doug Boles said an announcement will be made—one way or the other—in September.

“We’d certainly like to have it again,” Boles said. “We definitely think there’s a place for motorcycle racing at the Speedway.”

Speedway officials said they like the MotoGP race because it draws a different audience from the Indianapolis 500 and Brickyard 400. If they can’t sign a deal with MotoGP, they said they will consider hosting a motorcycle race sanctioned by another series.

IMS President Jeff Belskus said there are some issues with the MotoGP race’s date in 2012. MotoGP officials, Belskus said, want the dates of the races at Indianapolis and Laguna Seca in California closer together so the teams can stay in the United States for the two races.

That might mean moving the Indianapolis race to early August, which could be difficult on the heels of the Brickyard 400 NASCAR race, which this year was held July 29.

Another complication: MotoGP has a 10-year contract to compete at the new Formula One track in Austin, Texas. The first race will be held there in 2013, though no dates have been announced.

 


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  • It's the Economy...
    Everyone knows we're all going through some tough times, & this event has had some tough luck w/ weather & disasters, but someday, the economy will improve (if Europe doesn't burn in ashes). In the meantime, it's still a No-Brainer that this event is a Money Maker for everyone involved: DORNA, IMS, the City of Indpls. Get together & make it keep happening. I agree, let's promote it a little better. And how 'bout making the course really World Class. Get some earth movers in there, build a tunnel out to the Back 40 & put in a few Elevation changes (or even better tear out the golf holes in the infield & extend it into that area). Perhaps the City could kick in a few bucks to help IMS make that happen & make Indy truly the Racing Capital of the World. Oh, one more thing... I am a race fan. I love all sorts of motorsports. I grew up loving the 500 & always will, but MotoGp is da Bomb right now. Who else can say "New Track Record." Get those grumpy 4 Wheeled biased Yellow Shirts outta there for that weekend & bring in some help that is more Motorcycle Friendly. It will grow. Nurture it!
  • indygen
    It didn't help that the pole sitter and eventual race winner said the day before the race that the track/racing were sub par for the series.
  • Ticket Prices
    Carrie, thanks for the info. I agree that is reasonable.
  • Advertising
    We stopped sponsoring the event because we received no advertising exposure as we were NOT the main sponsor. I agree Ginny and CK- poor/limited advertising overall! I did see an ad here and there but a very minimal effort at best hence only 62,000 attendees-
  • I am not really sure what media outlets you frequent, but I saw repeated ads for it on most major networks. There have also been billboards around town, including the suburbs. Add to it the media coverage on the tv and newspapers, I am not sure how you missed it, or short of having Belaskus come to your door to personally invite you, I do not think you can improve on the marketing.

    Anytime you went to Indy Star.com, a full page ad inflated in front of you.
    • Good for families
      Actually, it is pretty affordable for a family. General admission tickets were $40 and that got you into the infield. Kids under 12 were free when accompanying an adult with general admission. For $80 (plus parking and food) our family of 4 had great seats in the infield right on one of the turns. We loved it and hope the race returns!
    • Agree
      Ginny is right on the money. They need to do a better job of marketing the MotoGP and the 400. Until Saturday's paper, I had no idea it was this weekend. Have a big concert or something the week before to get people talking about it. The other thing I just heard is the lack of affordable tickets. If the cheapest seat is $75, that makes it tough for many people to take a family.
    • What race
      It might help if the advertise it. If I didn't work downtown I would not have even the race was in town. That falls back to the marketing division. Plenty of people enjoy the racing. Just have to have some hype with it. Make it affordable as well.

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      1. City-County Councilor Angela Mansfield and Bob Lutz have a case of wishful thinking.

        They obviously don't really care about the cost.

        They should.

        Extending Federal Benefits to Same-Sex Couples Will Cost $898M, CBO Says

        http://www.foxnews.com/politics/2009/12/22/extending-federal-benefits-sex-couples-cost-m-cbo-says/

      2. Brett, be careful what you lie about, the truth always comes out.

        "IMS's George Honored: Tony George, Indianapolis Motor Speedway president and chief executive officer, received the inaugural Pioneering and Innovation Award at the Autosport Awards Dec. 5 in London for his leadership in the development of the Steel and Foam Energy Reduction (SAFER) Barrier. George received the award at the annual gala at the Grosvenor House on behalf of the creators of the SAFER Barrier from Prince Salman Bin Hamad Al Khalifa, the leader of the Bahrain International Grand Prix circuit. This is the fourth major award that has been presented to honor George and the SAFER Barrier development team. The SAFER Barrier also received the Louis Schwitzer Award, SEMA Motorsports Engineering Award and GM Racing Pioneer Award in 2002. The SAFER Barrier was installed in all four turns of the Indianapolis Motor Speedway a pioneer in safety for drivers, cars and tracks -- in time for the 86th Indianapolis 500 in 2002. It since has been installed at more than a dozen other tracks, and the latest iteration will be installed at the Speedway in the spring.(IMS PR), see more on my Indy Track News page.(12-7-2004)"

        As far as the cart safety team, I cannot find anything on its date of creation. The Delphi Safety team was created in 1996. For some reason there is not much info out there on defunct racing series.

      3. Great article Anthony. Glad IMS is finally being run like a business and not a personal check book to finance the "Vision".

        Things are looking up but 15 years of scorched earth won't be fixed overnight. Unfortunately the TV ratings are still poor and that won't change anytime soon with the brilliant 10 year contract signed under the former regime.

      4. Brett not sure why you wonder what he said in his quote. "''I would like to jump in a time machine, go back to 1995, and tell the owners and Tony George not to split,'' Franchitti said. ''As soon as my time machine is done, I know where I'm going.''"

        Pretty clear, he would love to go back and tell TG and the team owners not to split.

        I am not sure there is anyone who wanted the split, and I don't think there is anyone who would not like to go back and prevent the split. But, as has been discussed ad nauseum, without the split carts management by team owners would have run all of ow racing into bankruptcy. If cart had such a wonderful product, then losing IMS would not have forced it into bankruptcy. If NASCAR lost Daytona or Charlotte, it would not fail like cart did.

        Truth,

        So you predicted that cart would go into bankruptcy and cease to exist while Indycar would continue on? I missed that prediction.

      5. I want to live in a city that has a garage structure to be proud of for it's innovating design!

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