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Naming-rights deal to benefit city's snow-removal efforts

IBJ Staff
January 24, 2012
Keywords
Advertising, City Government, Government, Government & Economic Development, Local Government, Media & Marketing, Public Safety, Public Transportation, Public-Private Partnership, Transportation, Distribution & Logistics
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Indianapolis’ longtime salt supplier, Cargill Inc., is giving the city five Ford F-250 pickup trucks and 125 tons of salt in exchange for naming rights to part of the city's snow-fighting fleet.

Mayor Greg Ballard announced the five-year deal with the Minnesota-based company on Monday. The city said the deal is worth about $250,000. The new trucks will be added to the city's fleet of 73 snow trucks.

The city will call the five-truck fleet the "Indy Snow Force Powered by Cargill."

The agreement calls for Cargill to give the city 25 tons of salt each year. Indianapolis typically burns through about 50,000 tons of salt annually.

The smaller trucks provided by Cargill will come equipped with snow plows and salt spreaders. They'll be used to help the city clear walkways and parking lots at charter schools and libraries during severe winter weather.

During the summer, the trucks will be used to deliver school lunches at 233 sites across Indianapolis as part of Indy Parks Summer Servings program.

During the past four years, Indianapolis has upgraded its snow fleet with newer equipment and trucks. The investment has resulted in faster response times, lower maintenance costs and safer streets, the mayor said.

 

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  • Good idea
    Rhom BatholmJanuary 26, 2012 12:18 PM
    Indy gets 5 new trucks, our roads are safer, kids are getting to school safer and getting lunches delivered. Sounds like a good idea to me.
    Reply to CommentFlag Comment
  • A Win?
    FredJanuary 24, 2012 10:06 PM
    For the advertising on all our snowplows, a company paid us 1/2 of 1% of our total salt usage and loaned us one plow. The people in the City obviously don't know how to negotiate these deals.
    Reply to CommentFlag Comment
  • Good stuff
    Roger GronsteinJanuary 24, 2012 10:00 PM
    Something we should be proud of as a City. Congrats to whomever put it together.
    Reply to CommentFlag Comment
  • HDG
    Henri GaitherJanuary 24, 2012 4:02 PM
    This is the type of public/private partnership that is a win win for taxpayers
    Reply to CommentFlag Comment

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