IBJNews

Super Bowl draws record 111.3M viewers on NBC

Back to TopCommentsE-mailPrintBookmark and Share

For the third consecutive year, the Super Bowl set a record as the most-watched television show in U.S. history.

The Nielsen Co. said Monday that an estimated 111.3 million people watched the New York Giants beat the New England Patriots on Sunday night. That narrowly beat the 111 million who watched Green Bay's win over Pittsburgh last year.

NBC was blessed by a competitive game between two teams that played in one of the Super Bowl's most memorable contests four years ago, with one of them representing the largest media market in the country.

The game wasn't over until Tom Brady's last-second heave into the end zone dropped onto the turf. That play itself had the biggest audience of any play in the game, according to the digital video recorder maker Tivo. Nielsen said 117.7 million people were watching during the last half-hour of the game.

The last two Super Bowls, along with the 2010 game between New Orleans and Indianapolis and the finale of "M-A-S-H" in 1983, are the only programs to exceed 100 million viewers in U.S. television history.

Madonna has some bragging rights, too. Her halftime show was seen by an estimated 114 million people — a higher average than the game itself — and was the most-watched Super Bowl halftime entertainment show on record, Nielsen said.

"I was rooting for Madonna as much as I was for the Giants," said Tara Maitra, senior vice president of Tivo, which also monitored viewership trends during the game.

The good news continued after the game for NBC, when the heavily-promoted season premiere of "The Voice" kept 37.6 million people in front of the television.

Its fans were disappointed, but Boston had its highest rating ever for an NFL game on Sunday. It was the second highest-rating ever in the New York market, behind only the Giants' first Super Bowl in 1986, Nielsen said.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. I never thought I'd see the day when a Republican Mayor would lead the charge in attempting to raise every tax we have to pay. Now it's income taxes and property taxes that Ballard wants to increase. And to pay for a pre-K program? Many studies have shown that pre-K offer no long-term educational benefits whatsoever. And Ballard is pitching it as a way of fighting crime? Who is he kidding? It's about government provided day care. It's a shame that we elected a Republican who has turned out to be a huge big spending, big taxing, big borrowing liberal Democrat.

  2. Why do we blame the unions? They did not create the 11 different school districts that are the root of the problem.

  3. I was just watching an AOW race from cleveland in 1997...in addition to the 65K for the race, there were more people in boats watching that race from the lake than were IndyCar fans watching the 2014 IndyCar season finale in the Fontana grandstands. Just sayin...That's some resurgence modern IndyCar has going. Almost profitable, nobody in the grandstands and TV ratings dropping 61% at some tracks in the series. Business model..."CRAZY" as said by a NASCAR track general manager. Yup, this thing is purring like a cat! Sponsors...send them your cash, pronto!!! LOL, not a chance.

  4. I'm sure Indiana is paradise for the wealthy and affluent, but what about the rest of us? Over the last 40 years, conservatives and the business elite have run this country (and state)into the ground. The pendulum will swing back as more moderate voters get tired of Reaganomics and regressive social policies. Add to that the wave of minority voters coming up in the next 10 to 15 years and things will get better. unfortunately we have to suffer through 10 more years of gerrymandered districts and dispropionate representation.

  5. Funny thing....rich people telling poor people how bad the other rich people are wanting to cut benefits/school etc and that they should vote for those rich people that just did it. Just saying..............

ADVERTISEMENT