IBJNews

Super Bowl live stream online attracts 2.1 million viewers

Back to TopCommentsE-mailPrintBookmark and Share

The first live stream of the Super Bowl drew 2.1 million unique viewers, NBC said Thursday.

That's a small fraction of the record 111.3 million viewers that watched NBC's broadcast of the big game. But it was still enough to make it the most-watched single-game sports event online, according to the network.

Kevin Monaghan, managing director of digital media for NBC Sports Group, said the live stream "exceeded our expectations in every way."

The New York Giants 21-17 win over the New England Patriots was streamed on NBCSports.com and NFL.com. The Internet webcast included optional camera views, tweeting from a handful of personalities and HD-quality video. But it didn't feature the live TV broadcast commercials (they were clickable for on-demand viewing) or the Madonna halftime show, and the feed lagged behind the broadcast.

The webcast was available on some mobile phones from Verizon.

Monaghan framed the live stream not as an alternate viewing option from broadcast, but as "a complementary 'second screen' experience" to the televised game.

Previous major sporting events streamed live include the 2010 World Cup by ESPN, the 2010 Olympics by NBC and the annual NCAA men's basketball tournament by CBS and Turner Sports. More recently, ESPN offered live streams of this year's Rose Bowl and the Fiesta Bowl, though both of those games were watched by less than 400,000.

In the 2010 World Cup, ESPN said 1.1 million people watched at least some part of the USA's win over Algeria on its website.

But no sporting event is bigger in the U.S. than the Super Bowl, and NBC's first live stream of the game was surely a milestone in sports viewing. The Super Bowl stream had an average user engagement of 39 minutes per visit.

Hans Schroeder, senior vice president of media strategy and development for the NFL, said the league "will continue to look for more ways to reach our fans."

ADVERTISEMENT

  • "a complementary 'second screen' experience"
    I used the nfl.com app on my Verizon smartphone (enabled vcast for the day) to watch the first half as my "primary" screen for I could not be in front of a tv until shortly before half-time.

    I find the above referenced quote to be marketing speak. I use social media but what value does one get from having the SB streamed on a smartphone/PC/tablet as the "second screen experience"? A "second screen experience" would likely for me be a constant stream of stats or other relevant information.

    I can't speak for how the nbcsports.com site worked but I was queried about every 10 minutes "if I was still there". With the 3G network the feed would just stop for several seconds.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. I am a Lyft driver who is a licensed CDL professional driver. ALL Lyft drivers take pride in providing quality service to the Indianapolis and surrounding areas, and we take the safety of our passengers and the public seriously.(passengers are required to put seat belts on when they get in our cars) We do go through background checks, driving records are checked as are the personal cars we drive, (these are OUR private cars we use) Unlike taxi cabs and their drivers Lyft (and yes Uber) provide passengers with a clean car inside and out, a friendly and courteous driver, and who is dressed appropriately and is groomed appropriately. I go so far as to offer mints, candy and/or small bottle of water to the my customers. It's a mutual respect between driver and passenger. With Best Regards

  2. to be the big fish in the little pond of IRL midwest racin' when yer up against Racin' Gardner

  3. In the first sentance "As a resident of one of these new Carmel Apartments the issue the local governments need to discuss are build quality & price." need a way to edit

  4. As a resident of one of these new Carmel Apartments the issue the local governments need to discuss is build quality & price. First none of these places is worth $1100 for a one bedroom. Downtown Carmel or Keystone at the Crossing in Indy. It doesn't matter. All require you to get in your car to get just about anywhere you need to go. I'm in one of the Carmel apartments now where after just 2.5 short years one of the kitchen cabinet doors is crooked and lawn and property maintenance seems to be lacking my old Indianapolis apartment which cost $300 less. This is one of the new star apartments. As they keep building throughout the area "deals" will start popping up creating shoppers. If your property is falling apart after year 3 what will it look like after year 5 or 10??? Why would one stay here if they could move to a new Broad Ripple in 2 to 3 years or another part of the Far Northside?? The complexes aren't going to let the "poor" move in without local permission so that's not that problem, but it the occupancy rate drops suddenly because the "Young" people moved back to Indy then look out.

  5. Why are you so concerned about Ace hardware? I don't understand why anyone goes there! Every time ive gone in the past, they don't have what I need and I end up going to the big box stores. I understand the service aspect and that they try to be helpful but if they are going to survive I think they might need to carry more specialty parts.

ADVERTISEMENT