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Super Bowl parties are boon for fledgling downtown venue

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The operators of a fledgling event and entertainment venue two blocks west of Lucas Oil Stadium expect to more than recoup their $1.2 million investment in renovating the space by hosting high-profile parties before the Super Bowl.

The Crane Bay Event Center, headed by former Indianapolis Colt Gary Padjen, expects to spend more than $2 million total, between renovating the warehouse building and picking up its share of expenses for staging two massive events hosted by Rolling Stone magazine on Feb. 4 and 5.

The center at 551 W. Merrill St. will keep the ticket proceeds for the two high-profile events, which in the best-case scenario could approach $3 million, according to Padjen, majority partner in the business.

Padjen also is fielding requests for the space for the days leading up to the Rolling Stone parties, which will be important for the bottom line.

“We will get our money back and make some profit, if everything lines up,” Padjen said Thursday morning.



Rolling Stone is partnering with Crane Bay and two sponsors to host two star-studded events at the center Feb. 4-5.

The magazine will team with rum maker Bacardi to stage “Bacardi Bash: 150 Years Rocking the Party” beginning at 8:30 p.m. on Saturday, Feb. 4. With ticket prices set at $999, the event will feature musical acts Cobra Starship, Gym Class Heroes, LMFAO and Lupe Fiasco. Capacity for partygoers is expected to be 1,200 to 1,300 people.

From 1 p.m. to 5 p.m on Sunday, Feb. 5, Rolling Stone will produce “Rock and Roll Fan Tailgate” with sponsor Volkswagen. Seminal alternative rockers Jane’s Addiction will headline with hip-hop band The Roots. An outdoor tent has been added just east of the building for the tailgate event, pushing capacity to near 3,000 people. Tickets are $500.

Crane Bay is picking up a large portion of the expenses for the Rolling Stone parties, Padjen said. Costs include hiring dozens of bartending and security personnel for both events, supplying concert lighting and other audio-visual equipment, and providing the tent for the tailgating event.

Bacardi is expected to supply $750,000 to $1 million in decorations for its event on Feb. 4, he said.

“You couldn’t have dreamed up a better way to have a grand opening,” Padjen said.

Matt Mastrangelo, publisher of Rolling Stone, declined to reveal the total budgets for the two events.

It was important to the magazine to use a local business for hosting the events, Mastrangelo said.

“We’re working with Gary to do something that will build this area around Lucas Oil Stadium,” he said. “We could have taken the option of buying out a venue, hosting an event, taking the money and going back to New York. The thing that got me excited was what I saw going on around here by Lucas Oil Stadium and the whole regentrification of the area. We wanted to be part of that.”

In November, Padjen revealed to IBJ his plans for renovating the 18,000-square-foot building and creating an entertainment venue.

It will remain in operation after the Super Bowl, hosting everything from corporate events to concerts and mixed martial arts bouts.

"We feel like we have a real jewel here that the city will be proud of for years to come," Padjen said.

 

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  1. why oh why does this state continue to elect these people....do you wonder how much was graft out of the 3.8 billion?

  2. i too think this is a great idea. I think the vision and need is there as well. But also agree with Wendy that there may be better location in our city to fulfill this vision and help grow the sports of hockey and figure skating in Indy. Also to help further develop other parts of the city that seem often forgotten. Any of the other 6 townships out side of the three northernmost could benefit greatly from a facility and a vision like this. For a vision that sounds philanthropic, the location is appears more about the money. Would really like to see it elsewhere, but still wish the development the best of luck, as we can always use more ice in the city. As for the Ice growth when they return, if schedules can be coordinated with the Fuel, what could be better than to have high level hockey available to go see every weekend of the season? Good luck with the development and the return of the Ice.

  3. How many parking spaces do they have at Ironworks? Will residents have reserved spaces or will they have to troll for a space among the people that are there at Ruth Chris & Sangiovese?

  4. You do not get speeding ticket first time you speed and this is not first time Mr.Page has speed. One act should not define a man and this one act won't. He got off with a slap on the wrist. I agree with judge no person was injured by his actions. The state was robbed of money by paying too much rent for a building and that money could have been used for social services. The Page family maybe "generous" with their money but for most part all of it is dirty money that he obtained for sources that are not on the upright. Page is the kind of lawyer that gives lawyers a bad name. He paid off this judge like he has many other tine and walked away. Does he still have his license. I believe so. Hire him to get you confiscated drug money back. He will. It will cost you.

  5. I remain amazed at the level of expertise of the average Internet Television Executive. Obviously they have all the answers and know the business inside and out.

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