Super Bowl ticket prices lag those for last year's game

Back to TopCommentsE-mailPrintBookmark and Share

Maybe it’s the size of the stadium or the teams playing. Maybe it’s the host city. Who knows?

For whatever reason, asking prices for tickets on the secondary market for Sunday’s Super Bowl in New Orleans are dramatically lower than they were last year when the game was in Indianapolis.

“One factor is that last year was Indianapolis' first Super Bowl, so local demand was pretty high,” said Chris Mactovich, director of data for New York-based TiqIQ, a leading source of data for the event ticket market. “This is New Orleans’ 10th Super Bowl. The locals there aren’t likely to push demand as much.”

As of Thursday night, tickets to this year’s game on average were 33 percent cheaper than they were a year ago, according to TiqIQ.com. Last year at this time, the average ticket on the secondary market was selling for $3,860.48; this year they’re selling for $2,595.86.

The cheapest ticket was $1,289 and lower bowl seats can be found for $1,704, according to TiqIQ.

Mercedes-Benz Superdome, the site of this year’s Super Bowl, is expected to hold more than 75,000 on Sunday, about 7,000 more than in Lucas Oil Stadium for last year’s game. Some ticket brokers think the larger number of tickets available this year can be credited—in part—for depressing secondary ticket prices.

But tickets prices weren’t depressed in 2011 when Green Bay and Pittsburgh met in Texas Stadium, which was set up to hold 100,000.

The opponents likely have something to do with demand, too, as does New Orleans' more distant location. Last year's opponents, the New England Patriots and the New York Giants, both come from big markets, have good fan bases and are within a relatively short distance from centrally located Indianapolis.

The traveling fan bases for the Baltimore Ravens and San Francisco 49ers in this year's game haven’t been quite as strong, ticket brokers said. The Ravens have never been known to have a strong traveling fan base, said one merchandiser who asked not to be named. And while San Francisco has an affluent, avid fan base, the expense of traveling to New Orleans might have proved too steep.

Ticket brokers are bracing for a down year.

“This year’s market is quickly declining and may soon free-fall into an abyss of no return,” said Darren Heitner, a partner at Wolfe Law Miami in Florida and an adjunct professor of sport agency management at Indiana University.  

Face values for Super Bowl tickets range between $850 and $1,250, and some ticket brokers actually fear they might have to take a loss on some tickets this year.

At every point during the two-week run-up to the Super Bowl, the demand for tickets has lagged last year's pace, and Heitner thinks it has fallen to a level where it will be impossible to catch up to last year.

On game day, the average ticket price on the secondary market for last year’s Super Bowl at Lucas Oil Stadium was $2,955.56, with the cheapest ticket going for $1,354, according to TiqIQ.

Data from SeatGeek, another ticketing data firm, are similar to TiqIQ's numbers.

“It has also been more difficult to move suites this year than last year, with prices falling fast,” Heitner said. “Ticket brokers on the ground in New Orleans are lamenting how difficult it was to move suites they still had on hand.”

Currently, suites at Mercedes-Benz Superdome are available on the secondary market from $83,000 to $137,000. On Jan. 24, Super Bowl suites on the secondary market were listed from $265,000 to $323,000.



  • Yeah, it's the host city
    Maybe it's the host city? Did you really write that? It's so hard to take Hoosiers seriously. There aren't five people in America who have been to both cities who wouldn't rather go to New Orleans than come here, and I'm being generous with that number.
  • 1st timers
    I doubt that the "local demand" for the event being the first time here drove the prices up. I don't know many people around here who bought their own tickets. Felt most of those in attendance were not local - nor do our locals have the extra cash to spend on it. Most of their involvement came from the weeks leading up and the activities around.

Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ
  1. The $104K to CRC would go toward debts service on $486M of existing debt they already have from other things outside this project. Keystone buys the bonds for 3.8M from CRC, and CRC in turn pays for the parking and site work, and some time later CRC buys them back (with interest) from the projected annual property tax revenue from the entire TIF district (est. $415K / yr. from just this property, plus more from all the other property in the TIF district), which in theory would be about a 10-year term, give-or-take. CRC is basically betting on the future, that property values will increase, driving up the tax revenue to the limit of the annual increase cap on commercial property (I think that's 3%). It should be noted that Keystone can't print money (unlike the Federal Treasury) so commercial property tax can only come from consumers, in this case the apartment renters and consumers of the goods and services offered by the ground floor retailers, and employees in the form of lower non-mandatory compensation items, such as bonuses, benefits, 401K match, etc.

  2. $3B would hurt Lilly's bottom line if there were no insurance or Indemnity Agreement, but there is no way that large an award will be upheld on appeal. What's surprising is that the trial judge refused to reduce it. She must have thought there was evidence of a flagrant, unconscionable coverup and wanted to send a message.

  3. As a self-employed individual, I always saw outrageous price increases every year in a health insurance plan with preexisting condition costs -- something most employed groups never had to worry about. With spouse, I saw ALL Indiana "free market answer" plans' premiums raise 25%-45% each year.

  4. It's not who you chose to build it's how they build it. Architects and engineers decide how and what to use to build. builders just do the work. Architects & engineers still think the tarp over the escalators out at airport will hold for third time when it snows, ice storms.

  5. http://www.abcactionnews.com/news/duke-energy-customers-angry-about-money-for-nothing