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Local small-biz owner invited to attend State of Union speech

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The leader of an Indianapolis advertising and public relations firm will travel to Washington, D.C., Wednesday to attend President Obama’s State of the Union address later that evening.

Trevor Yager, president of TrendyMinds, is among 23 small-business owners nationwide invited by Obama to highlight the achievements of successful entrepreneurs.

Yager, who founded TrendyMinds in 1995, said his agency added 15 new clients last year, bringing its total to about 75. Revenue rose 200 percent, to $750,000, and the company doubled its office space to 2,000 square feet in the Douglass Pointe Lofts in Fall Creek Place.

“It’s a combination of several different things,” Yager said of the reasons for the growth. “We have an amazing staff, and we’ve got good clients who are growing as well.”

The company’s clients include the Indianapolis-based Honor Society of Nursing, Bloomington-based Author Solutions Inc. and Cincinnati Bell.

Yager also credited much of the firm’s success to the president’s “welcoming climate” for small business, although he failed to provide specific examples.

An initiative he supports that has proven to be among Obama’s most contentious is the push for universal health care. Yager, who provides health insurance and a retirement plan to his seven employees, questioned whether small-business owners should be operating if they can’t offer benefits.

TrendyMinds caught the attention of the White House after staff members solicited certain national organizations for small-business prospects. The National Gay & Lesbian Chamber of Commerce contacted Yager’s agency, which is a member of the Washington, D.C.-based organization.

Yager submitted a three-paragraph summary of the company for consideration, and the White House relayed its approval late Friday afternoon.

He suspects the firm’s philanthropy efforts likely helped his selection. In 2009, TrendyMinds donated $50,000, or 400 hours, of in-kind work to eight not-for-profits. This year, the company is shooting to triple that amount and contribute $150,000 of work to 12 not-for-profits.

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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