Just Marketing International, an Indianapolis-based motorsports marketing firm, has been hired by India-based JPSK Sports
Private Ltd. to provide strategic consulting services for the commercial development of the Jaypee Group Circuit, the venue
that will host the inaugural Formula One Indian Grand Prix in 2011.
Financial terms of the deal were not disclosed.
JPSK Sports is constructing a world-class motorsports facility near Greater Noida, about 25 miles outside New Delhi, as part of Jaypee Sports City. The Formula One circuit is part of a 2,500-acre site that includes a 100,000-seat international cricket stadium and, in future phases, will also feature world-class hockey, soccer and tennis facilities.
JMI will provide strategic counsel in developing a motorsports facility plan and support JPSK Sports in optimizing return-on-investment for both the venue and the events staged at the complex, including the Grand Prix.
“JMI comes to us highly recommended by global leaders in motorsports,” said Mark Hughes, JPSK Sports vice president of operations. “The agency’s experience, relationships and insider knowledge, combined with a thorough and broad understanding of the commercial landscape of motorsports and sponsorship, will be invaluable to us as we launch this ambitious venture.”
Tom Moser, executive vice president of strategy for JMI, said the deal gives the Indianapolis firm an entry into a growing motorsports market.