Cadillac F1 to make its pitch as U.S. team with Super Bowl ad
Fishers-based Cadillac F1 is timing the reveal in a bid to build a fan base ahead of the team’s inaugural race in Melbourne, Australia, in March.
Fishers-based Cadillac F1 is timing the reveal in a bid to build a fan base ahead of the team’s inaugural race in Melbourne, Australia, in March.
The son of seven-time world champion Michael Schumacher is leaving Formula 1 for IndyCar after 43 career starts in F1.
The deal with Apple was praised by Dan Towriss, CEO of Indianapolis-based TWG Motorsports and the Cadillac Formula 1 team that will debut next season.
Mick Schumacher, the 26-year-old son of seven-time Formula 1 champion Michael Schumacher, may be looking for a fresh start after his once-promising career got derailed in Europe.
The deal follows a June announcement in which Tommy Hilfiger, an American fashion brand, was named the official apparel partner for the Fishers-based team that will debut on the Formula 1 grid in 2026.
Four-time IndyCar champion Alex Palou wondered if the rumor was a deliberate attempt to cloud his dominating IndyCar season.
The new Cadillac Formula One team that will be headquartered in Fishers could bring with it more opportunities for high-tech companies to take root in the city that has made the business of technology a focus for more than a decade.
Cadillac F1, owned by General Motors and Indianapolis-based TWG Motorsports, anticipates being distinctively American, with the possibility of IndyCar driver Colton Herta in the two-car lineup.
Lowdon has been advising the effort the last two years as Michael Andretti tried to get an Andretti Global entry with General Motors accepted into F1.
Andretti has been sidelined from his namesake motorsports organization and won’t have any role with the Formula 1 program he spent the last four years desperately trying to launch.
With a restructuring at Indianapolis-based Andretti Global that pushed Michael Andretti into a smaller role, the chances of his organization landing a Formula 1 team have substantially increased.
Meridian, Colorado-based Liberty Media, owner of Formula One Group, rejected Indianapolis-based Andretti Global’s application in January after a six-month review.
The Detroit-based adversaries compete weekly in various other series, namely NASCAR, but Ford now wants an opportunity to go head-to-head with its technology against GM in the future.
Mere hours after Formula One’s chief technical officer said he was leaving after seven years in the role, Andretti Cadillac said it had hired him as its executive engineering consultant.
The junk email revelation came Friday as Indianapolis-based Andretti Global sought to clarify two points in the sharply critical document F1 released earlier this week in rejecting the Andretti Cadillac application for entry into the racing series.
F1 is only interested in allowing Indianapolis-based Andretti Global in when General Motors has an engine built for competition. Had Andretti received approval for a new team, it would have had to use another manufacturer’s engine until 2028.
Indianapolis-based Andretti Global and partner Cadillac must still prove their commercial value to F1 rights holder Liberty Media and the existing teams, which vehemently oppose expanding the 20-car grid.
The bid that stands out most to Mohammed Ben Sulayem is from Andretti Global and General Motors—a supportive sign that Michael Andretti might indeed get the F1 team he’s been chasing for more than two years.
Andretti said in Thursday’s announcement—the culmination of four months of negotiations with General Motors—that the American automaker provides the Andretti effort the additional value rival teams have argued new teams must bring to F1.
The push to bring IndyCar driver Colton Herta to Formula One hit a wall that will likely keep the 22-year-old stateside for another season, raising questions about the sport’s accessibility to drivers who look to join from certain racing leagues.