Big Ten considering name change

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Big Ten officials will give serious consideration to changing the conference’s name now that the University of Nebraska has been added as a 12th member.

Sources within the Big Ten said a decision could come as early as this fall, but added that a verdict may not come until a year from now, when the Big Ten finalizes its “expansion study.”

There are two options Big Ten officials are studying, a source with knowledge of the discussions said. One is a name that reflects the number of members and the other is a name with no numerical reference that could remain stable even if the Big Ten decides to expand beyond 12 teams—which the source said is a distinct possibility.

“It’s something we’re going to have to figure out over the next few months,” Big Ten Commissioner Jim Delany said of the Big Ten’s moniker.

But Delany said a name change isn’t a certainty.

“When Penn State was added [in 1993], I presumed we’d have a different name,” he said. “I found out pretty quickly that Big Ten was a name that carried a lot of meaning to a lot of people.”

The conference, founded in 1895 as the Intercollegiate Conference of Faculty Representatives, also has been called the Big Nine at various times in its history depending on member fluctuations. It was first called the Big Ten in 1917 and has held that name steadily since 1949.

One thing prompting a name change is confusion with the Big 12 Conference, which will have 10 teams when Nebraska departs for the Big Ten and the University of Colorado leaves for the Pac 10 in 2011.

“The Big Ten will have 12 members and the Big 12 will have 10 members,” said Jimmie Tramel, who covers the Big 12 for the Tulsa World. “It’s time for both leagues to pick a name that isn’t false advertising.”

There’s little doubt the Big Ten will have to change its logo, which has an 11 incorporated into the design.

But local sports marketer David Morton thinks there’s a big risk in the conference's changing its name.

“Once you re-brand, you have to re-position and establish that new identity in the marketplace. That’s a re-education and can be very time-consuming and expensive, said Morton, president of locally based Sunrise Sports Group.

“You have so much brand equity in that name, I’m not convinced changing the name is a good thing,” Morton added. “It’s a tribute to this conference’s roots and what it has stood for historically.”


  • Big 10 in base12
    Hey why not be an engineer. Think in a number system that makes the statement true. Call it the Big Ten* *(in base 12). It would then be a true statement. Actually you could keep the 11 and use base 11 for the 12 teams.
  • New Division Names
    Iron and Steel divisions!
  • xiaolin
    have a test...xiaolin...replica...xiaolin
  • Big Brothers
    Big Brothers of Little Sisters of the Poor (BBoLSotP Conference)
  • name change
    The best name change for the big ten should be THE GREAT LAKES CONFRENCE It's the only change that would make any sence. nebraska is a slight strech but every other team is close enough. YOUR WELCOME.
  • Got it
    Elite 12
  • Big Televen Sucks
    How about the Big Suck Conference? Man I hate the Big televen..... suck in football and in hoops. Congrats on population size though.
  • Big 10

    I think we need to change the conference name. I dont get how it will hurt the recognition of the conference, if anything it will make this conference more recognized. The Pac 10 changed to the Pac 12. I like the Big North (BNC) or North East Confernce (NEC), you have the (SEC). the SEC & (NEC) would mirror eachother pretty much
  • Purdue
    I'd rather kick out purdue
  • Purdue
    I'd rather kick out purdue
  • Big Ten....
    How about keep the Big Ten and for the logo they can have the inside of the zero in the shape of a 2??
  • Big 12 and Big 10 Conference Names
    The two conferences could switch names. Or the Big 10 could be called the Great Lakes Conference or Midwestern Conference. The Big 12 could be called the Great Plains Conference.
  • New Name
    How about the "Great Midwest 12"
  • Nope
    MWC is the mountain west conference :p
  • Big Ten Name Change
    Kick out IU and it can stay just as it is.
    • Name
      Maybe they could do like Prince and change their name to an unpronounceable symbol, then call themselves "The Conference Formerly Known as the Big Ten." All in all, though, I think "Big Money" about sums it up.
    • the numbers
      I think conference that have numbers (etc Pac 10, Big 10, Big 12) should not be allowed because of these things. Maybe like Great American Conference(GAC)for Big 10?
      • MWC
        Why not make it reflective of the region? the MIDWEST CONFERENCE (MWC)????
        • Base12
          Keep it as the BigTen but claim it is using base 12 for its numeral system. :)
        • The Big Conference
          An inside source of mine said that if a name change is made (but most likely won't happen) one of the top choices is simply, "The Big Conference".
        • New Name
          Great Lakes Conference soundslike a good one to me since it defines the region
        • f.k.a. Western Conference
          How About...
          BIG NORTHERN = BIG norThErN.
          BIG TENX (Big Ten Expanded)
          BIG EXTENDED
        • New Name!
          How about Mega 12(14,16) Conference? Mega means, Big, Large. A brand is what YOU make it. I think the Big 10 (11) should change the name and re-brand itself. And regain it's dominance in college sports. Just my thoughts
        • hahahh
          hahahhahaha, thats the funniest thing ive heard in awhile....
        • How About
          How about Big Ten + After all, in any given year, you don't even have 10 teams with a serious shot at anything other than a bad year.
        • Big $$
        • Just ditch 2 "randomly selected" teams
          Being Ohio State and Michigan, of course :D just kidding
        • Name Change
          All-American Conference
        • Tradition Rules
          The conference should petition the International Union of Applied Mathematics to change the names of numbers so that what we used to call "twelve" will be called "ten" and vice versa.

          In the future, children will learn to count nine, twelve, eleven, ten, thirteen, and so on...
          • Big 10
            Keep Big 10 (it just implies that there is a little 2, but those schools wouldn't be named, but opinions would be shared)
          • Cares?
            How about the WCA Conference? (Who Cares Anymore)
          • Going on the 9 states idea, add ND and Mizzou and you have 10 states, so keep Big Ten.

            I do agree dropping B10 is going to hurt recognition for awhile.
          • $$
          • bigger 10
            Bigger 10
            Greater than or equal to 10 or =>10
            Approximately 10

          • How about....?
            How about they just choose a symbol and they can be referred to as "The Conference Formerly Known As The Big 10"? Or get rid of the "11" hidden in the logo and hide a "+/-"?
          • swap
            "Big Money" it is all that matters...
          • Room for expansion
            "Big Tent" -- sort of keeps the number but says there's room for more!
          • Too bad
            Too bad Horizon League is already taken...
          • The Bigs
            Big and Slow
          • Dirty Dozen
            Lee Marvin would be proud.
          • Note
            The expanded conference will have schools in nine states: PA, OH, MI, IN, IL, IA, WI, MN, NE. "Big Nine" is at least accurate in one sense.
            • Big whatever
              Big Midwest? Big Network? Big Central?

              Notorious Big?

              Big Flyover Country Conference?

              Big Ten (Give or Take)?
            • Bit 10
              How about the "BIG DEAL" conference? After all, don't they want to believe it's a big deal anywhere they go?

              Love stinks, Yeah, Yeah......

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