IBJNews

Distribution plan keeps provisions plentiful despite crowds

Back to TopCommentsE-mailPrintBookmark and Share

Downtown's Super Bowl revelry still is going strong thanks in large part to a distribution strategy that includes extra routes, earlier deliveries and an ample supply of food and booze to replenish local establishments.

Indianapolis-based Monarch Beverage projected it would need an additional 50,000 cases of beer above normal demand for downtown based on prior Super Bowls. But the company ordered 150,000, just to be safe.

No one wants a repeat of the Crossroads Classic college basketball doubleheader weekend, when beer taps dried up at several downtown watering holes.

"We will not run out of beer," Monarch spokeswoman Amanda Uhles wrote in an e-mail.

The beer-and-wine distributor also added a third shift to its delivery rotation, giving bars an additional restocking option between 2 a.m. and 8 a.m. Drivers have the added challenge of transporting their special deliveries several blocks in some cases based on road closures, but they have risen to the occasion.

"So far we are very happy with the business the Super Bowl has brought to our company as well as Indianapolis," Uhles said. "Indy is pulling out all the stops with this event."

Piazza Produce Inc. also is running extra and earlier Super Bowl routes to keep up with demand that's about 25 percent greater than usual, said Marcus Agresta, the local company's general manager. (IBJ rides along on a 3 a.m. delivery in the video below.)

Employees met with customers early on to ensure it would have enough produce on hand including lemons and limes, which are in particularly high demand, Agresta said.

They're also able to fill special rush orders: St. Elmo Steak House decided this week to serve a special warm apple cider cocktail with spiced rum, cinnamon and whipped cream from a tent next door to the restaurant. It was such a hit that supplies ran dangerously low. Piazza had a cider-loaded truck on the way within an hour.

The city's decision to tighten up the hours when deliveries are allowed downtown, generally between midnight and 9 a.m., helped work out some of the kinks before big crowds descended on downtown.

"It's been surprisingly smooth," Agresta said.

Plenty of food and drink is good news for Paul Murzyn, an owner of Kilroy's at Georgia and Meridian streets.

Revenue for the week is 10 percent ahead of the business' most optimistic expectations, thanks in part to the huge crowds that have turned out for the nearby Super Bowl Village and NFL Experience.

"Business is great," he said. "We're getting everything we need."

ADVERTISEMENT

  • shut out
    This super bowl planning has shut out local businesses that were expecting a bump in business. Instead of spreading the festivities around town what we got was hordes of people in one place and a lot of vacant buildings turned into businesses for one week taking away customers who might have spent money in year round businesses. Thanks for all the hype leading up to this event but you wont get my support next time around unless some changes are made to include the local establishments. Now get out there giants and do to the patriots what the city did to us . Shut them out.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. These liberals are out of control. They want to drive our economy into the ground and double and triple our electric bills. Sierra Club, stay out of Indy!

  2. These activist liberal judges have gotten out of control. Thankfully we have a sensible supreme court that overturns their absurd rulings!

  3. Maybe they shouldn't be throwing money at the IRL or whatever they call it now. Probably should save that money for actual operations.

  4. For you central Indiana folks that don't know what a good pizza is, Aurelio's will take care of that. There are some good pizza places in central Indiana but nothing like this!!!

  5. I am troubled with this whole string of comments as I am not sure anyone pointed out that many of the "high paying" positions have been eliminated identified by asterisks as of fiscal year 2012. That indicates to me that the hospitals are making responsible yet difficult decisions and eliminating heavy paying positions. To make this more problematic, we have created a society of "entitlement" where individuals believe they should receive free services at no cost to them. I have yet to get a house repair done at no cost nor have I taken my car that is out of warranty for repair for free repair expecting the government to pay for it even though it is the second largest investment one makes in their life besides purchasing a home. Yet, we continue to hear verbal and aggressive abuse from the consumer who expects free services and have to reward them as a result of HCAHPS surveys which we have no influence over as it is 3rd party required by CMS. Peel the onion and get to the root of the problem...you will find that society has created the problem and our current political landscape and not the people who were fortunate to lead healthcare in the right direction before becoming distorted. As a side note, I had a friend sit in an ED in Canada for nearly two days prior to being evaluated and then finally...3 months later got a CT of the head. You pay for what you get...

ADVERTISEMENT