IBJNews

Fox59 hopes for ratings bump in Hoosier Lottery drawing deal

Back to TopCommentsE-mailPrintBookmark and Share

Lottery ping-pong balls will be flying this fall for live evening drawings at the studios of WXIN-TV Channel 59.

But the jackpot for the Fox affiliate hosting the Hoosier Lottery would be eyeballs—drawn to its 10 p.m. newscast immediately before and a late-night show airing immediately after.

State Lottery Commission officials selected the station recently as the flagship for a renewed, live-televised drawing for the lottery’s Daily 3 and Daily 4 games.

The Hoosier Lottery's televised drawings were discontinued in 2001 amid budget concerns. Since then, drawings have been conducted by a random-number machine at Lottery headquarters.

The lottery commission has allocated $1.2 million to Rhode Island-based contractor GTECH Indiana LLC to cover costs of WXIN and for stations in other television markets statewide broadcasting the drawing at WXIN.

Michael Brouder, WXIN’s director of marketing and creative services, deferred to state officials questions about the financial arrangement between the station and the lottery. Details were not immediately available.

WXIN is constructing a set for the nightly drawing and is working with the lottery on a search to cast on-air talent. 

“We figure September is a safe bet” to begin Daily 3 and Daily 4 drawings, Brouder said.

One benefit to the station is increased attention from viewers, Brouder said. The drawing will take place at, or just before, 11 p.m., which could draw viewers to the tail end of the station’s 10 p.m. hour-long newscast, and to a new, late-night show hosted by Arsenio Hall, expected to launch in early September at 11 p.m.

WXIN is already carrying Powerball drawings on Wednesday and Saturday nights, and Mega Millions drawings Tuesday and Friday nights. The drawings for those multi-state games are held in Tallahassee, Fla., and in Atlanta.

The commission and GTECH are trying to gin up interest in the Hoosier Lottery.

Although the televised drawing was discontinued a decade ago, “in speaking with Hoosiers and Hoosier Lottery retailers, we’ve learned they want the drawings back on the air,” said lottery spokeswoman Stephanie McFarland.

ADVERTISEMENT

  • Hmmm!
    Hmmm!----it is very mystifying that for quite sometime that the Hoosier Lottery hasnot shown "live" the evening n drawings! and will the Hoosier Lotto drawing be shown "live" ?
  • does this mean...
    That we might get Hoosier Millionaire back? I don't even gamble and i liked watching that.
  • Who's Watching?
    With technology today, who in the world would watch the drawings? That $1.2MM would pay for a few teachers and maybe give a few good ones a bonus. Furthermore, why would they pay? Shouldn't Fox want the drawing so people hang around to watch the following program? Lottery officials already on the payroll can perform the drawing and Fox can produce it since they know how.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. I am a Lyft driver who is a licensed CDL professional driver. ALL Lyft drivers take pride in providing quality service to the Indianapolis and surrounding areas, and we take the safety of our passengers and the public seriously.(passengers are required to put seat belts on when they get in our cars) We do go through background checks, driving records are checked as are the personal cars we drive, (these are OUR private cars we use) Unlike taxi cabs and their drivers Lyft (and yes Uber) provide passengers with a clean car inside and out, a friendly and courteous driver, and who is dressed appropriately and is groomed appropriately. I go so far as to offer mints, candy and/or small bottle of water to the my customers. It's a mutual respect between driver and passenger. With Best Regards

  2. to be the big fish in the little pond of IRL midwest racin' when yer up against Racin' Gardner

  3. In the first sentance "As a resident of one of these new Carmel Apartments the issue the local governments need to discuss are build quality & price." need a way to edit

  4. As a resident of one of these new Carmel Apartments the issue the local governments need to discuss is build quality & price. First none of these places is worth $1100 for a one bedroom. Downtown Carmel or Keystone at the Crossing in Indy. It doesn't matter. All require you to get in your car to get just about anywhere you need to go. I'm in one of the Carmel apartments now where after just 2.5 short years one of the kitchen cabinet doors is crooked and lawn and property maintenance seems to be lacking my old Indianapolis apartment which cost $300 less. This is one of the new star apartments. As they keep building throughout the area "deals" will start popping up creating shoppers. If your property is falling apart after year 3 what will it look like after year 5 or 10??? Why would one stay here if they could move to a new Broad Ripple in 2 to 3 years or another part of the Far Northside?? The complexes aren't going to let the "poor" move in without local permission so that's not that problem, but it the occupancy rate drops suddenly because the "Young" people moved back to Indy then look out.

  5. Why are you so concerned about Ace hardware? I don't understand why anyone goes there! Every time ive gone in the past, they don't have what I need and I end up going to the big box stores. I understand the service aspect and that they try to be helpful but if they are going to survive I think they might need to carry more specialty parts.

ADVERTISEMENT