IBJOpinion

HETRICK: Ten years after 9/11, keep doing what you do

Back to TopCommentsE-mailPrintBookmark and Share
Bruce Hetrick

__________

Editor’s note: On this 10th anniversary of the Sept. 11, 2001, terrorist attacks, we’re reprinting Bruce Hetrick’s Notions column from Sept. 9, 2002.

I did not die on 9/11. I wasn’t aboard the wrong airliner or working in the wrong office that day. But had I been, here’s how I’d want you to honor my life and mark the anniversary of my death.

Go to work. Go to class. Go to church. Drive a car. Drive it fast. Drive someone nuts. Hop a plane. Ride the rails. Blaze a trail. Take a hike. Take a nap. Take five. Take pictures. Take your time. Ride bareback. Ride the waves. Ride a bike. Ride a Harley. Ride an Otis. Climb stairs. Climb the ladder. Fall down. Get up. Sing a song. Sing along. Write a letter. Write a book. Book a trip. Trip the light. Light a match. Make a match. Call a friend. Call the shots. Shoot the breeze. Shoot the moon. Make noise. Make amends. Make a mint. Make a difference. Say thanks. Say cheese. Say no. Say please. Grill a witness. Grill a steak. Stake a claim. Claim a prize. Pray the news. Get real. Get a raise. Raise your arms. Lift your spirits. Spoil a kid. Kid a kid. Hold your own. Host a party. Party hearty. Have a drink. Sip wine. Chug beer. Buy a blouse. Buy a house. Buy a van. Read a novel. Watch a film. Watch another. Play games. Play house. Clean house. Clear the deck. Tell the truth. Tell no lies. Sell the farm. Save a soul. Set ’em up. Mow ’em down. Mow the lawn. Get down. Sleep in. Sleep around. Run a lap. Take the rap. Take the bus. See a game. See a show. See it through. Love to laugh. Sing the blues. Row a boat. Run a mile. Knit a brow. Crack a smile. Take the fifth. Drink a fifth. Set sail. Set limits. Break the limit. Break bread. Bake cookies. Fry dough. Spend dough. Sign checks. Cut deals. Cut your hair. Paint your nails. Take a shower (with a friend). Take another (all alone). Get paid. Get by. Get high. Analyze. Socialize. Realize. Scandalize. Love. Hate. Relate. Be late. Anticipate. Appreciate. Negotiate. Contemplate. Commiserate. Donate. Retaliate. Pontificate. Celebrate. Redecorate. Rededicate. Procrastinate. Wear one glove. Wear it out. Don a hat. Change hues. Swing a bat. Swing your partner. Dance a jig. Think big. Protest. Take a rest. Feather your nest. Sell your stuff. Line your pockets. Empty your pockets. Smile. Sob. Be a slob. Beat the crowd. Join the crowd. Shout out loud. Be proud. Be well endowed. Get wowed. Eat fries. Drink a shake. Ski a lake. Lie awake. Buy shoes. Buy closets full. Go barefoot. Walk on coals. Walk the beach. Have your say. Make someone’s day. Make a speech. Speak your piece. Jump. Jive. Jam. Thrive. Climb a hill. Watch a cloud. Dig a hole. Swat a fly. Smash a skeeter. Soar. Score. Saunter. Sigh. Feed the ducks. Plant a tree. Save a whale. Shoot a three. Get mad. Get even. Get revenge. Go get ’em. Listen. Learn. Look up. Look around. Lift weights. Lift your face. Lift your spirits. Lift your eyes. Spread lotion. Spread the word. Propose. Kiss the bride. Teach school. Reach out. Preach a sermon. Twist and shout. Let it out. Bend a rule. Bend a knee. Be cool. Act the fool. Drool. Draw. Dream. Scheme. Skip rope. Skip class. Ski the slopes. Do the zoo. File a suit. Buy a suit. Rent a suite. Be neat. Meet a neighbor. Serve brownies. Join the Brownies. Adopt a cat. Adopt a child. Walk the dog. Ride a trail. Rollerblade. Rubberneck. Get a massage. Give one back. Tell a joke. Tell a tale. Take prisoners. Play checkers. Check voicemail. Mail a check. Send e-mail. Send flowers. Water plants. Wash windows. Wash your car. Mop the floor. Take a bath. Give a bath. Eat healthy. Tax the wealthy. Play catch. Catch a play. Read the paper. Paper a room. Room alone. Spread a rumor. Start a band. Milk a cow. Plow a field. Ford a stream. Start a business. Make a job. Admire a mentor. Close up shop. Dress down. Dress up. Act out. Act up. Dress in drag. Drag your heels. Drag race. Play chicken. Chicken out. Sing lullabies. Hear babies cry. Rent a tux. Press your luck. Luck out. Do lunch. Play a hunch. Do time. Do something. Just do it. Just sit there. Tip your hat. Stand and clap. Lend an ear. Lend a hand. Take a stand. Change your name. Fry tomatoes. Spell potato. Whistle a tune. Shoot the moon. Kiss a girl. Make her cry. Bake a pie. Have your cake. Eat it, too. Bask in the glow. Be in the know. Pull a no-show. RSVP. Climb a tree. Steal a kiss. Steal the show. Cut the crap. Cut the cheese. Cut it out. Play Bach. Play ball. Play hooky. Shoot pool. Make hay. Make out. Make up. Mend walls. Warm up. Chill out. Stand pat. Take a hit. Curl your hair. Pierce your navel. Play the field. Raise hell. Raise Cain. Flirt. Wait tables. Don’t wait. Buy tickets. Get ticketed. Get towed. Cheer. Chant. Shout. Scream. Take a risk. Take a chance. Hit the wall. Cry out loud. Cry for help. Surf the net. Take the plunge. Take a bow. Rent a limo. Don a Speedo. Float like a butterfly. Sting like a bee. Jaywalk. Backtalk. Ball hawk. Be a rock. Post a sign. Search for signs. Pay a debt. Fly a kite. Pop Prozac. Buy your shares back. Change a tire. Tell a tale. Change lanes. Change your tune. Change the rules. Live for change. Reach out. Seek and find. Hide and seek. Shut your mouth. Mouth off. Stand up. Stand out. Vote. Veto. Value. Vilify. Volunteer. Take a loan. Get a life. Turn up the volume. Do your homework. Wine and dine. Run for office. Run errands. Run for your life. Win a game show. Win Lotto. Spin the bottle. Spin your wheels. Eat out. Eat your heart out. Do the laundry. Hear the music. Feel the beat. Turn up the heat. Be cool. Hang ten. Hang it up. Hang out. Paint a portrait. Paint the town. Watch your weight. Let it be. Say hey. Strike back. Roll a strike. Spare a dime. Rock the boat. Do time. Take a shot. Do your best. Give back. Give a damn. Turn a cheek. Heal the sick. Feed the poor. Hold hands. Make love. Love life. Hug kids. Wave flags. Play taps. Pledge allegiance. Light a candle. Never forget.

And through these ordinary acts of American life, show the bastards they failed.•

__________

Hetrick is chairman and CEO of Hetrick Communications Inc., an Indianapolis-based public relations and marketing communications firm. His column appears twice a month. He can be reached at bhetrick@ibj.com.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Can your dog sign a marriage license or personally state that he wishes to join you in a legal union? If not then no, you cannot marry him. When you teach him to read, write, and speak a discernible language, then maybe you'll have a reasonable argument. Thanks for playing!

  2. Look no further than Mike Rowe, the former host of dirty jobs, who was also a classically trained singer.

  3. Current law states income taxes are paid to the county of residence not county of income source. The most likely scenario would be some alteration of the income tax distribution formula so money earned in Marion co. would go to Marion Co by residents of other counties would partially be distributed to Marion co. as opposed to now where the entirety is held by the resident's county.

  4. This is more same-old, same-old from a new generation of non-progressive 'progressives and fear mongers. One only needs to look at the economic havoc being experienced in California to understand the effect of drought on economies and people's lives. The same mindset in California turned a blind eye to the growth of population and water needs in California, defeating proposal after proposal to build reservoirs, improve water storage and delivery infrastructure...and the price now being paid for putting the demands of a raucous minority ahead of the needs of many. Some people never, never learn..

  5. I wonder if I can marry him too? Considering we are both males, wouldn't that be a same sex marriage as well? If they don't honor it, I'll scream discrimination just like all these people have....

ADVERTISEMENT