Kentucky teams drive surge in demand for Indy's NCAA regional

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The end of Wichita State University's perfect season on Sunday turned out to be great news for Indianapolis tourism officials, hotels and ticket brokers.

When the University of Kentucky beat Wichita State by two points, 78-76, it set up a showdown pitting the Wildcats against the University of Louisville in the NCAA tournament round-of-16 regional game at Lucas Oil Stadium on Friday.

“From a tourism perspective, it’s nearly a perfect storm,” said Visit Indy Vice President Chris Gahl. “Not only is Kentucky and Louisville a huge rivalry, but the proximity of Indianapolis to both schools, we think, is going to have a tremendous impact. Then throw in Michigan, and we’re expecting a great weekend of basketball and a big economic impact.”

The other matchup in the Sweet Sixteen round at the Indianapolis regional will be University of Michigan against University of Tennessee. Visit Indy, said Gahl, has upped its estimate for visitor spending for the NCAA regional contests on Friday and Sunday from about $19 million to $20 million.

“It could actually be significantly higher than that,” Gahl said.

According to ticket brokers, Kentucky’s upset victory is having the biggest impact on this weekend.

“When Louisville won, we saw an uptick. When Kentucky won, it went crazy,” said Renny Harrison, principal of Carmel-based Fanfare Tickets.

Lucas Oil Stadium will be configured to seat about 35,000 for the three regional games, culminating in an Elite Eight matchup on Sunday. The court will be set off to one end of the football field, and part of the stadium will be curtained off.

Demand for tickets is so high for the Indianapolis regional that NCAA officials were working Monday morning with the Indiana Sports Corp. to make a few hundred more seats available. It’s not clear at this time how many seats will be added, said ISC spokesman John Dedman.

Although some ticket brokers believe Lucas Oil Stadium could sell out this weekend if it was configured as it is for the Final Four—with the court set in the middle of the football field—Dedman said that it isn’t being considered.

“It’s a little more complicated than just moving the court,” he said.

For a Final Four, Lucas Oil Stadium can seat about 71,000.

According to brokers, tickets for admittance to both sessions on Friday and Sunday were running between $125 for nosebleeds to just above $500 for lower-level tickets. Now that the matchups are clear, those same tickets are running between $225 to just more than $1,000.

Demand from fans of Kentucky and Louisville are running even, Harrison said, with Michigan a distant third. Tennessee is lagging in fourth, he added.

Ticket demand is at least 15 percent to 25 percent higher than it was at last year’s NCAA regional at Lucas Oil Stadium, Harrison said. Louisville also played in last year’s regional. The other three teams were Michigan State University, Duke University, and University of Oregon.

“Last year, we had good demand for the lower level, but not much demand for the upper level,” Harrison said. “This year, there is demand for the tickets anywhere. The lower and upper level are both selling really well.”

Tickets aren’t the only things in demand. Downtown hotel rooms are already sold out, according to Gahl, with suburban hotels filling fast. Downtown hotel rooms that sold on average for $140 in 2013 are selling this weekend for $230 to $350, according to Gahl.

“The schools playing are close, but they’re just the right distance where people like to come up and spend the night,” Dedman said.

There’s another factor driving hotel demand, Gahl said.

“Fans from Kentucky, Louisville and Michigan are all familiar with our city,” Gahl said. “We’ve marketed to them, and many of them have been here before either for a sporting event or on a vacation or trip. They’re familiar with us and our attractions, and that’s drawing them to want to spend a day or two here.”

Michigan will tip off at 7:15 p.m. on Friday, followed by Louisville vs. Kentucky 30 minutes after the first game concludes. On Thursday, the teams' practice sessions will be open to the public. Tennessee practices from noon to 12:50 p.m., Kentucky practices from 1 p.m. to 1:50 p.m., Michigan from 2:10 p.m. to 3 p.m., and Louisville from 3:10 p.m. to 4 p.m.


  • Please
    The only vomitus inducing thing about NCAA basketball is the way IU played. Don't hate, participate. You all prob would have done great in the CBI. Go CARDS!
  • Go Blue and Red with the Green
    Interesting isn't, how we tiptoe around groups of different different orientations, religions and ethnic backgrounds. But bring up people from Ky and there are no holds barred.Teeth, inbreeding, education...the list goes on and on. No problem folks, bring it on, we can handle it. We are a proud bunch of Americans, most of us don't give a rats ass what you think.
  • Welcome
    63,000 fans from Kentucky, 6 last names.
  • Ashamed
    The comments below just make me ashamed to be a Hoosier. I knew a relatively innocuous article couldn't slip away without a few negative comments from the Peanut Gallery. I guess some people just aren't satisfied until they bring down anyone that shows some success.
    • No IU in tournament
      A man fell in love with the girl of his dreams. They were perfect for each other, except for one minor problem: She was an Iowa Hawkeyes fan and he was a Iowa State Cyclones fan. He decided to make the ultimate sacrifice and become a Hawkeye fan. He went to the doctor and asked if there was an easy way to do this. The doctor replied, "Yes, it's a very simple procedure. What we do is go in and remove half your brain. When you wake up, you will be an Iowa Hawkeyes fan." The man agrees, and the next week goes into surgery. After he wakes up the doctor comes up to him concerned. "Sir, I apologize, but there was a mix-up with the scalpel. Instead of removing half your brain we removed 3/4 of it. How do you feel?" The man sat up, looked around, and said "GO HOOSIERS!"
    • Mulletcuts
      And barbers guys... barbers! Some of those Kentuckians will want to get their mullets and shags cut!
      Kentucky is my favorite colloege in the world !
    • Don't forget shoes
      Don't forget all the shoe sales this weekend. Those fans from Kentucky will have to have shoes to get into the games.
    • The only benefit
      Well...I guess there is something positive about Kentucky and Louisville both winning...other than the economic boon to Indy, I hate it...last years champ against this year's bunch of McDonalds all-Americans...vomitus inducing...

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      1. Why not take some time to do some research before traveling to that Indiana town or city, and find the ones that are no smoking either inside, or have a patio? People like yourself are just being selfish, and unnecessarily trying to take away all indoor venues that smokers can enjoy themselves at. Last time I checked, it is still a free country, and businesses do respond to market pressure and will ban smoking, if there's enough demand by customers for it(i.e. Linebacker Lounge in South Bend, and Rack and Helen's in New Haven, IN, outside of Fort Wayne). Indiana law already unnecessarily forced restaurants with a bar area to be no smoking, so why not support those restaurants that were forced to ban smoking against their will? Also, I'm always surprised at the number of bars that chose to ban smoking on their own, in non-ban parts of Indiana I'll sometimes travel into. Whiting, IN(just southeast of Chicago) has at least a few bars that went no smoking on their own accord, and despite no selfish government ban forcing those bars to make that move against their will! I'd much rather have a balance of both smoking and non-smoking bars, rather than a complete bar smoking ban that'll only force more bars to close their doors. And besides IMO, there are much worser things to worry about, than cigarette smoke inside a bar. If you feel a bar is too smoky, then simply walk out and take your business to a different bar!

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