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LEADING QUESTIONS: Startup a study in quick growth

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Leading Questions

Welcome to the latest installment of “Leading Questions: Wisdom from the Corner Office,” in which IBJ sits down with central Indiana’s top bosses to talk shop about the latest developments in their industries and the habits that lead to success.

This week, longtime local public relations professional Vicki Bohlsen provides an example of a startup firm that braved the weak economy and experienced strong growth.

With $25,000 in seed money loaned from her in-laws, Bohlsen founded the eponymous public relations firm BohlsenPR on Feb. 12, 2010, with herself as the sole staff member and plans to hire a couple independent contractors for support. Today, the firm counts 13 full-time employees (including Bohlsen, who draws a salary), one part-timer, and three interns. In its first full year of operation, the company posted about $780,000 in revenue, Bohlsen said.



“It’s been a really crazy year,” said Bohlsen, 45. “I had a business plan, but I really took it day by day, and it just took off.”

BohlsenPR was able to vault out of the gate with a considerable spring in its step. Bohlsen brought with her a stable of clients from TrendyMinds PR, a firm she co-founded in 2008 with Trevor Yager, CEO and founder of the separate marketing firm TrendyMinds. Yager left the PR firm in early 2010 (TrendyMinds went on to develop its own PR services), and Bohlsen renamed it BohlsenPR as she essentially was starting over.

“Some of those existing client relationships grew, and there was more work, and of course I took it,” Bohlsen said. “That meant I had to react to that and hire more people. …  It just morphed.”

In May, the three-person firm moved into 2,000 square feet of office space on the fourth floor of the Morrison Opera Place building at 47 S. Meridian St., setting up card tables as desks.  The seed money from Bohlsen’s in-laws helped the firm cover initial costs. As revenue began rolling in, Bohlsen started fleshing out the staff and refurbishing the space (which eventually grew to 4,000 square feet).

Taking stock of the major startup costs from the first year, Bohlsen listed $30,000 for computers, $35,000 for software and $35,000 for a custom buildout that finally wrapped up in January. Other pricey items included $18,500 for development of the company’s website. Bohlsen estimated total startup-related costs (excluding ongoing expenses) since February 2010 at $172,000.

“Personally, it’s just a great feeling to know that other than the small investment from my in-laws, everything is paid for,” Bohlsen said.

In the video at top, Bohlsen provides a peek inside the firm’s rapid evolution and discusses issues such as avoiding debt, outsourcing some vital functions, and initially embracing the firm’s card-table aesthetic as a kind of corporate identity.
 

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  • Exectuive Chef
    My "start up" catering given was given the opportunity to assist with their anniversary party a few weeks ago. Everyone involved with the company was gracious and obviously thrilled at their the success. We wish them the best and look forward to cooking for them in the future!
  • Start Up Requirements
    While you might debate that a true start up does not have clients on hand at launch, I counsel clients not to quit their day job and start out until they either have clients or are close enough they can truly count on the money. Way too many businesses start up with way too little cash and no source of quick clients, and the result is a disaster. Good job Vicki for having the right foresight.
  • Congrats
    Awesome story. I want to start my own firm one day. Your store gives me encouragement and some direction to follow.
  • Excellent!
    Congrats on the success, but this is not a true start up. Having clients in hand when you start is fantastic, but how many real start ups can count on having clients in waiting?

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  1. Hiking blocks to an office after fighting traffic is not logical. Having office buildings around the loop, 465 and in cities in surrounding counties is logical. In other words, counties around Indianapolis need office buildings like Keystone, Meridian, Michigan Road/College Park and then no need to go downtown. Financial, legal, professional businesses don't need the downtown when Carmel, Fishers, North Indy are building their own central office buildings close to the professionals. The more Hamilton, Boone county attract professionals, the less downtown is relevant. Highrises have no meaning if they don't have adequate parking for professionals and clients. Great for show, but not exactly downtown Chicago, no lakefront, no river to speak of, and no view from highrises of lake Michigan and the magnificent mile. Indianapolis has no view.

  2. "The car count, THE SERIES, THE RACING, THE RATINGS, THE ATTENDANCE< AND THE MANAGEMENT, EVERY season is sub-par." ______________ You're welcome!

  3. that it actually looked a lot like Sato v Franchitti @Houston. And judging from Dario's marble mouthed presentation providing "color", I'd say that he still suffers from his Dallara inflicted head injury._______Considering that the Formula E cars weren't going that quickly at that exact moment, that was impressive air time. But I guess we shouldn't be surprised, as Dallara is the only car builder that needs an FAA certification for their cars. But flying Dallaras aren't new. Just ask Dan Wheldon.

  4. Does anyone know how and where I can get involved and included?

  5. While the data supporting the success of educating our preschoolers is significant, the method of reaching this age group should be multi-faceted. Getting business involved in support of early childhood education is needed. But the ways for businesses to be involved are not just giving money to programs and services. Corporations and businesses educating their own workforce in the importance of sending a child to kindergarten prepared to learn is an alternative way that needs to be addressed. Helping parents prepare their children for school and be involved is a proven method for success. However, many parents are not sure how to help their children. The public is often led to think that preschool education happens only in schools, daycare, or learning centers but parents and other family members along with pediatricians, librarians, museums, etc. are valuable resources in educating our youngsters. When parents are informed through work lunch hour workshops in educating a young child, website exposure to exceptional teaching ideas that illustrate how to encourage learning for fun, media input, and directed community focus on early childhood that is when a difference will be seen. As a society we all need to look outside the normal paths of educating and reaching preschoolers. It is when methods of involving the most important adult in a child's life - a parent, that real success in educating our future workers will occur. The website www.ifnotyouwho.org is free and illustrates activities that are research-based, easy to follow and fun! Businesses should be encouraging their workers to tackle this issue and this website makes it easy for parents to be involved. The focus of preschool education should be to inspire all the adults in a preschooler's life to be aware of what they can do to prepare a child for their future life. Fortunately we now know best practices to prepare a child for a successful start to school. Is the business community ready to be involved in educating preschoolers when it becomes more than a donation but a challenge to their own workers?

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