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Local marketing firm inks deal with Jeff Gordon

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Locally based Just Marketing International announced Monday morning that it has signed a deal to represent NASCAR driver Jeff Gordon.

JMI will help Gordon, a four-time Sprint Cup and three-time Daytona 500 champion, land endorsement deals, as well as help with contract negotiations, brand and marketing strategy, and exploring other commercial opportunities.

Financial terms of the deal were not released, but sports business experts said it was a multiyear, multimillion dollar deal.

 “With many new chapters in his career still to be written, Jeff Gordon has already established himself as one of NASCAR’s all-time greatest drivers,” said Zak Brown, founder and CEO of JMI, in a statement.  “As a businessman, he is mindful of the need to maximize his personal brand both now and in the future.”

Gordon is confident his switch to JMI will help him grow his business enterprise.

“Having previously enjoyed a productive management relationship with IMG, I’m now ready to explore new business opportunities in the current phase of my life and career,” Gordon said.  “I am impressed and excited by JMI and its extensive and growing global motorsports reach.  As I continue to grow and diversify my personal brand, I’m thrilled to have them represent those interests now and in the future.”

JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI’s clients include Apex-Brasil, Crown Royal, DIRECTV, Johnnie Walker, LG Electronics, SUBWAY Restaurants, UPS and Verizon Wireless, among others.
 

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  • Isn't this the same company that the IRL/IMS/TG haters try to rip on because they dare to say good things about them?

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  1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

  2. Boston.com has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. http://www.boston.com/business/technology/innoeco/2010/07/interactions_banks_63_million.html The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

  3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

  4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

  5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.

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