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Local marketing firm inks deal with Jeff Gordon

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Locally based Just Marketing International announced Monday morning that it has signed a deal to represent NASCAR driver Jeff Gordon.

JMI will help Gordon, a four-time Sprint Cup and three-time Daytona 500 champion, land endorsement deals, as well as help with contract negotiations, brand and marketing strategy, and exploring other commercial opportunities.

Financial terms of the deal were not released, but sports business experts said it was a multiyear, multimillion dollar deal.

 “With many new chapters in his career still to be written, Jeff Gordon has already established himself as one of NASCAR’s all-time greatest drivers,” said Zak Brown, founder and CEO of JMI, in a statement.  “As a businessman, he is mindful of the need to maximize his personal brand both now and in the future.”

Gordon is confident his switch to JMI will help him grow his business enterprise.

“Having previously enjoyed a productive management relationship with IMG, I’m now ready to explore new business opportunities in the current phase of my life and career,” Gordon said.  “I am impressed and excited by JMI and its extensive and growing global motorsports reach.  As I continue to grow and diversify my personal brand, I’m thrilled to have them represent those interests now and in the future.”

JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI’s clients include Apex-Brasil, Crown Royal, DIRECTV, Johnnie Walker, LG Electronics, SUBWAY Restaurants, UPS and Verizon Wireless, among others.
 

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  • Isn't this the same company that the IRL/IMS/TG haters try to rip on because they dare to say good things about them?

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  1. John, unfortunately CTRWD wants to put the tank(s) right next to a nature preserve and at the southern entrance to Carmel off of Keystone. Not exactly the kind of message you want to send to residents and visitors (come see our tanks as you enter our city and we build stuff in nature preserves...

  2. 85 feet for an ambitious project? I could shoot ej*culate farther than that.

  3. I tried, can't take it anymore. Untill Katz is replaced I can't listen anymore.

  4. Perhaps, but they've had a very active program to reduce rainwater/sump pump inflows for a number of years. But you are correct that controlling these peak flows will require spending more money - surge tanks, lines or removing storm water inflow at the source.

  5. All sewage goes to the Carmel treatment plant on the White River at 96th St. Rainfall should not affect sewage flows, but somehow it does - and the increased rate is more than the plant can handle a few times each year. One big source is typically homeowners who have their sump pumps connect into the sanitary sewer line rather than to the storm sewer line or yard. So we (Carmel and Clay Twp) need someway to hold the excess flow for a few days until the plant can process this material. Carmel wants the surge tank located at the treatment plant but than means an expensive underground line has to be installed through residential areas while CTRWD wants the surge tank located further 'upstream' from the treatment plant which costs less. Either solution works from an environmental control perspective. The less expensive solution means some people would likely have an unsightly tank near them. Carmel wants the more expensive solution - surprise!

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