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Local motorsports marketing firm eyeing Asia

IBJ Staff
March 3, 2010
Keywords
Auto Racing, Marketing, Media & Marketing, Naming rights/sponsorships, Sports Business
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Zionsville-based Just Marketing International said Wednesday it will launch an office in Asia this year, which would be the company’s seventh location worldwide.

JMI, a motorsports marketing consultancy, views Asia as a crucial market to its long-term success and an important extension of its global business, founder Zak Brown said.

“It’s probably the fastest-growing market in the world,” he said. “It certainly has embraced motorsports, and specifically Formula 1.”

Nearly a third of the scheduled F1 races will be run this year in Asia.

Brown said Singapore and Hong Kong are the most attractive locations. JMI has retained London-based Sports Recruitment International to lead the search for an executive to establish its Asian presence.

The company also has offices in Charlotte, N.C.; and Short Hills, N.J.; as well as in Cologne, Germany; London; and Montreal. Altogether, JMI has 140 employees and is responsible for $300 million in annual sponsorship deals.  

Brown, a former race-car driver, founded JMI in 1995.
 


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