IBJOpinion

MORRIS: Being in the Super Bowl moment

Greg Morris
February 11, 2012
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MorrisNow that there’s time to take a breath, I want to share some personal experiences from Super Bowl-related activities the past few weeks. I tried to stop the daily madness of work and life and fit some time in to be in the moment. That turned out to be a good strategy and it paid big dividends.

I don’t want to rehash all the analysis that has been done already, but I want to say thank you to everyone who made such a positive contribution to achieve this great moment in Indianapolis history. There are thousands of you. As community stakeholders, we all wanted Indianapolis to hit it out of the park and that certainly was accomplished. It was an amazing performance by some of the best minds and people on the planet. The Indianapolis region will reap the rewards of all the hard work for years to come.

As it’s been said many times already, this is only the beginning. It’s not the end of a successful sports strategy implemented many years ago; it’s the start of taking things to the next level and using the Super Bowl success as a springboard to accomplish even greater things. The sky’s the limit.

Here are some personal observations. First, my invitation to the game blew off my desk at some point, and I wasn’t willing to pony up scalper ticket prices, so I didn’t attend. But that didn’t matter. I still thoroughly enjoyed the experience.

My big takeaway is that if there was any doubt the NFL is king, just hang around the week before the Super Bowl. I’ve been to a previous Super Bowl, but I don’t believe anyone who hasn’t can grasp how immense this event really is. Words can’t describe it. You have to see it and experience it to process it. This was a great opportunity to experience the spectacle of it all.

And here’s the really great thing. You don’t have to go to the game to feel like you’re in the center of the action. You don’t have to have the big bucks to pay more than $3,000 a ticket to enjoy yourself. There’s plenty to do that doesn’t cost much at all. My night in the Super Bowl Village on Georgia Street the Wednesday before the game was an inexpensive evening. Yet, it was tons of fun.

I picked that night because Indianapolis’ own Meatball Band was playing on the Pepsi stage. Former IBJ President and Publisher Chris Katterjohn plays bass guitar in that band. Chris and the band did themselves and the city proud. When I looked up at one of the centrally located giant video screens and saw a close-up of Chris jamming on his guitar, I knew he had really made the big time!

The public safety aspect of events was outstanding. As large as the crowds were all week, I always felt safe. The police did a tremendous job of keeping order while projecting the friendliest manner possible. I liked the festival feel of the whole setup in the village. Again, much has been written about what we can do with Georgia Street in the future. I like the idea of a big summer music festival. But several smaller ideas are needed to fully utilize this new great venue.

I attended a few very nice company parties. Thanks for the invites; the parties were great fun. I think my favorite event was the Taste of the NFL at Gleaners Food Bank. This was the 21st annual “Party with a Purpose.” The goal is to raise awareness and funds to fight hunger in this country. Net proceeds went to Gleaners and food banks in the other NFL cities. The Gleaners facility was amazing. I’d never seen that operation firsthand, but I’m going to make a point to arrange a full tour soon. I want to know more about how I can help Gleaners continue its great mission to fight hunger here in central Indiana.

My adrenaline from the Super Bowl is still pumping strong. Let’s do this again soon!•

__________

Morris is publisher of IBJ. His column appears every other week. To comment on this column, send e-mail to gmorris@ibj.com.


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  1. City-County Councilor Angela Mansfield and Bob Lutz have a case of wishful thinking.

    They obviously don't really care about the cost.

    They should.

    Extending Federal Benefits to Same-Sex Couples Will Cost $898M, CBO Says

    http://www.foxnews.com/politics/2009/12/22/extending-federal-benefits-sex-couples-cost-m-cbo-says/

  2. Brett, be careful what you lie about, the truth always comes out.

    "IMS's George Honored: Tony George, Indianapolis Motor Speedway president and chief executive officer, received the inaugural Pioneering and Innovation Award at the Autosport Awards Dec. 5 in London for his leadership in the development of the Steel and Foam Energy Reduction (SAFER) Barrier. George received the award at the annual gala at the Grosvenor House on behalf of the creators of the SAFER Barrier from Prince Salman Bin Hamad Al Khalifa, the leader of the Bahrain International Grand Prix circuit. This is the fourth major award that has been presented to honor George and the SAFER Barrier development team. The SAFER Barrier also received the Louis Schwitzer Award, SEMA Motorsports Engineering Award and GM Racing Pioneer Award in 2002. The SAFER Barrier was installed in all four turns of the Indianapolis Motor Speedway a pioneer in safety for drivers, cars and tracks -- in time for the 86th Indianapolis 500 in 2002. It since has been installed at more than a dozen other tracks, and the latest iteration will be installed at the Speedway in the spring.(IMS PR), see more on my Indy Track News page.(12-7-2004)"

    As far as the cart safety team, I cannot find anything on its date of creation. The Delphi Safety team was created in 1996. For some reason there is not much info out there on defunct racing series.

  3. Great article Anthony. Glad IMS is finally being run like a business and not a personal check book to finance the "Vision".

    Things are looking up but 15 years of scorched earth won't be fixed overnight. Unfortunately the TV ratings are still poor and that won't change anytime soon with the brilliant 10 year contract signed under the former regime.

  4. Brett not sure why you wonder what he said in his quote. "''I would like to jump in a time machine, go back to 1995, and tell the owners and Tony George not to split,'' Franchitti said. ''As soon as my time machine is done, I know where I'm going.''"

    Pretty clear, he would love to go back and tell TG and the team owners not to split.

    I am not sure there is anyone who wanted the split, and I don't think there is anyone who would not like to go back and prevent the split. But, as has been discussed ad nauseum, without the split carts management by team owners would have run all of ow racing into bankruptcy. If cart had such a wonderful product, then losing IMS would not have forced it into bankruptcy. If NASCAR lost Daytona or Charlotte, it would not fail like cart did.

    Truth,

    So you predicted that cart would go into bankruptcy and cease to exist while Indycar would continue on? I missed that prediction.

  5. I want to live in a city that has a garage structure to be proud of for it's innovating design!

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