Premium prices sought for parking during Super Bowl

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Fans who come to downtown Indianapolis on Super Bowl Sunday had better be prepared to pay some big prices to park during the big game.

Some parking spaces being offered online will cost $99 and up on game day, WTHR-TV reports.

Roughly two dozen parking companies are already selling spaces in garages and lots online, and prices are far above normal.

A space near the City Market that normally goes for $6 will cost $99 on Feb. 5. Prices currently range from $59 to $399, according to the ParkWhiz website, which is handling reservations and payments.

Scott Gould of Denison Parking says the week of Super Bowl activities could be worth $1 million in parking fees. Denison has about 10,000 spaces available.

"It is probably going to be the best day in the parking business," Gould said.

Just a few blocks from the stadium, PanAm Plaza is charging $129, neighboring Union Station is charging $99 and a downtown garage $59.

WTHR says the variation in prices depends on the distance from the stadium, the vehicles the lot or garage can accommodate and whether they allow tailgating. Some $399 spots, the most expensive advertised, are the furthest away, a 20-minute walk to the game. The TWAY company hopes to appeal to fans with big RVs who want to party.

"They can tailgate, feel like they are not going to get harmed, we are watching while they are at the game. They know they are being taken care of," said owner Peter Hanson.

Fans headed to the game or other Super Bowl events have other options. The Super Bowl Host Committee has shuttle buses running from park-and-ride locations. Parking passes will also be available from the NFL at Click and Park.com And fans can ride IndyGo buses for free during Super Bowl weekend.

But LaTanna Davis told WTHR she was willing to pay a premium price to park downtown during the Super Bowl.

"It's better than searching all over for somewhere to park," she said.


  • Just for tourists
    Let the tourists pay the big $. I'm taking IndyGo for free.
  • Watching it on my TV
    If people can afford to go to the Super Bowl, they can probably pay the exhorbinant parking fees without batting an eye. Let downtown get what they can; I'll be home sipping a reasonable priced beer in front of my TV in my comfortable living room. There are still choices in American - take it or leave it!!
  • Duh
    Parking is expensive for Super Bowl? What's tomorrows breaking headling--it May Be Cold Outside for Super Bowl?
  • Business
    Parking is a business people, not a right. It is and should be up to those who own the spaces to charge whaterver they want. If proced correctly, they will receive the most money by people willing to pay it. If we had more than one option for transportation in this city, this wouldn't even make news stories. Don't act like they are destroying the Constitution over this. Their property, their right.
  • Just Another Super Bowl
    Regardless of whether you like it or not, it seems like it happens every year. There is a good story here (http://www.parkwhiz.com/blog/?p=99176377) about this story, and apparently prices got as high as $990 the week before last year's Super Bowl. I just hope it doesn't get any higher than it already is...
  • Price Gouging
    LOL! Only in America.
  • Parking Question
    Under Mayor Greg Ballard's 50-year lease agreement with ParkIndy, special event organizers are required to reimburse the private consortium that operates the parking meters for the revenues its loses out on because of street closures.

    Earlier, we learned that state of Indiana plans to turn two of its state parking garages and one surface lot over to the NFL for its use and allowing it to keep the parking revenues generated from renting out those spaces.

    Will the NFL reimburse ParkIndy for the lost revenues? Or will the Super Bowl Host Committee be required to reimburse it for the lost parking revenues? Even worse, will Indianapolis taxpayers wind up footing the bill? If someone has the answer to this question, please share it.

  • huh?
    I guess price gouging means "being taken care of."

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