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Weaver Popcorn picks Whitestown for new HQ, production line

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Weaver Popcorn Co. plans to move its headquarters from Noblesville to the AllPoints at Anson development in Whitestown, where it expects to spend $18 million to add a production line and research-and-development facility.

The 86-year-old family-owned company, which says it supplies 30 percent of the world’s popcorn to more than 60 countries, currently has its corporate offices in Noblesville’s Corporate Campus near Interstate 69.

Its flagship brand, Pop Weaver microwave popcorn, is produced in the northeast Indiana community of Van Buren.

Weaver has told local officials that it intends to relocate 50 corporate employees to Whitestown and add 40 full-time manufacturing jobs paying an average of $22 an hour. Most of the jobs would be added by spring and all the new positions are expected to be filled by early August.

The company is planning to spend $3 million on building improvements to an existing facility in Anson and $15 million on equipment to establish a manufacturing and warehousing operation for its ready-to-eat popcorn products.

The Boone County Economic Development Corp. is recommending a 10-year personal property tax abatement that could save Weaver a total of $1.3 million.
 
Members of the Whitestown Redevelopment Commission and Boone County Economic Development Commission have signed off on the deal, which still must be approved by the Whitestown Town Council and Boone County Commission. Both are scheduled to meet Feb. 18.

The company is slated to take over about 180,000 square feet of space in AllPoints’ Building 14, which was home to ASI Limited’s manufacturing operation until its abrupt closure in 2012. Another tenant will continue to occupy about 40,000 square feet.

“If Weaver does not move forward with the new plant and equipment in Whitestown, it will need to fill demand from another location,” Chief Financial Officer Brian Hamilton said in the abatement application.

Weaver also considered sites in Indianapolis; Fishers; Reno, Nev.; and Chickamauga, Ga.

Boone EDC Executive Director Bryan Brackemyre said a number of factors led the company to Whitestown, including the area’s agricultural roots. And it probably doesn’t hurt that the building overlooks busy Interstate 65, giving Weaver added visibility.

Once the deal is finalized, the company plans to begin installing equipment immediately. The production line should be operational by early May.

Weaver has about 375 full-time employees company-wide. Skilled workers make an average of $20.50 per hour, according to its abatement application. Salaried staff average $32.13 per hour.

In addition to its Weaver-branded products in a variety of flavors, the company sells bulk popcorn for concession stands and fundraising programs.

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  • Big Win
    Another big win for Indiana! Oh, wait a minute. Our low taxes, and ghetto low wages can't even attract an out of state company. Just moving our own dominos. Way to go elected leaders! The Mississippi of the North.
  • Boone county
    Send to Matt

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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