IndyCar Series and Indianapolis 500 and Motorsports and Auto Racing and Naming rights/sponsorships and Sports Business

Sarah Fisher extends sponsorship deal with AAA

November 14, 2009

Izod IndyCar Series driver Sarah Fisher recently renewed her contract with AAA Hoosier Insurance. AAA will continue to be a personal sponsor of Fisher and will remain an associate sponsor on Fisher’s No. 67 car for the 2010 and 2011 Indianapolis 500s. Financial terms of the deal were not disclosed.

“We are very proud to be moving into a fourth- and fifth-year partnership with AAA,” Fisher said.

AAA officials credited Fisher with helping build their business.

“She has helped us build the AAA Insurance brand in a highly competitive marketplace,” said Steve Vernick, vice president of insurance for AAA Hoosier Motor Club.

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