Versus’ coverage of the Indy Racing League’s Toyota Grand Prix of Long Beach on April 18 earned a 0.5 national
household rating, according to Nielsen Media Research, making it the network’s highest-rated and most-watched race.
The race, won by Andretti Autosport’s Ryan Hunter-Reay, averaged 490,000 viewers during its 3-6 p.m. window and peaked with a 0.6 household rating and 525,000 viewers.
The first three races of the 2010 season aired by Philadelphia-based Versus, as compared to the same number of live events last season, have grown 67 percent in household ratings (0.5 vs. 0.3) and 30 percent in average viewers (404,000 vs. 310,000), according to Nielsen.
Additionally, viewership among all key male demographics is showing substantial growth: men 18-34 (up 104 percent), men 18-49 (up 38 percent) and men 25-54 (up 60 percent).