The Hampton Inn in downtown Indianapolis likely will be dubbed the Bud Light Hotel when the Super Bowl comes to town.
That means the Bud Light name and logo would replace Hampton's all over the hotel, from the outside signage and canopies to the in-room soap, shampoo and pens.
Jesse Ghumm, general manager of the Hampton Inn, said the contract with St. Louis-based Anheuser-Busch Cos. Inc. is still being worked out. But he expects it to be finalized in the next 30 days.
“For us, it’s just as exciting to be part of it and be part of the Super Bowl,” Ghumm said, speaking by phone from his 180-room facility at Meridian and Maryland streets.
The Bud Light parties will be held in a heated tent in Hampton Inn’s parking lot, which is east of the hotel, near Conseco Fieldhouse.
Anheuser-Busch would handle the booking of all guests staying at the Hampton from Feb. 1 through Feb. 6, the day after the Super Bowl.
That helps, Ghumm said, because Hampton Inn won’t have to balance the needs of partiers with, say, business guests looking to get a good night's sleep.
“This way the whole hotel is sold to people who understand that they’re checking in to the Bud Light Hotel,” Ghumm said. “We can be a little more relaxed that everybody’s here for the same reasons.”
Anheuser-Busch won’t pay a special fee to use the hotel, Ghumm said, but it will pay for any damage caused during the Super Bowl week and for any out-of-ordinary staff work required.
Bud Light has branded a hotel in each of the two previous Super Bowl host cities, Dallas and Miami.