Two local advertising agencies recently signed new clients.
MZD Advertising recently signed a deal to be agency of record for Edward’s Transmissions and Engines. Edward’s has grown to own a 65-percent share of the Indianapolis transmission market, said Ed Galm, owner of Edward’s Transmission and Engines.
“Today’s advertising has become very complicated, with the Internet, satellite radio, MP3 players, iPods and cable and satellite television,” Galm said. “We found we needed some … help with our campaign.”
Kron & Associates recently was named agency of record for the School of Adult Learning at Anderson University. The Broad Ripple advertising and marketing agency signed a deal this month to develop and execute both brand and media strategies.
The Anderson University School of Adult Learning offers accelerated degree-completion programs as well as traditional major programs for adults in multiple classroom venues and online.•