Blog Boom: Newest Web craze becoming a key tool for business marketing, communications

Myles Brand needed a way for his organization to reach out to the public. It had to be direct and immediate and initiate an honest two-way discussion. Brand, NCAA president, chose an offbeat idea-albeit one with a growing following-to solve this age-old business problem. He gave the directive late last year for the NCAA to launch its first blog, an online presence that two years ago few corporate types understood, much less considered a viable means of communication. Now, the...

 

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