Brand balances big bucks and books: NCAA chief: Boosting revenue not out of sync with education

Which of those constituent groups is most important to Brand is open to debate. Since Brand stepped down as Indiana University president to take over at the NCAA in January 2003, the association's annual revenue has grown from $433.2 million to $521.1 million. The increase is driven largely by an 11-year, $6 billion TV contract with CBS that took effect during the 2002-2003 sports season. Under Brand's watch, the NCAA has ushered in new sponsors, including Sirius Satellite Radio, Direct...

 

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