The Indy Racing League board of directors has offered Randy Bernard, CEO of the Professional Bull Riders Association, its
vacant CEO position.
The IRL position became open when Tony George was dismissed by the board last summer
as boss of Indianapolis Motor Speedway and declined an offer to remain as CEO of the IRL.
Although series officials
declined to comment, Bernard confirmed today that he has been offered the job, and is still mulling the offer. If he takes
the job, he would answer directly to Jeff Belskus, whom the IMS/IRL board tapped last year to replace George.
Bernard,
who resides in Los Angeles, has been CEO of the Professional Bull Riders Association since it launched in 1995.
In
April 2007, Bernard executed a merger between Professional Bull Riders Inc. and Spire Capital Partners,
a New York-based private equity firm.
The merger allowed the founding members and other bull-riding shareholders
to grow their venture while maintaining a significant equity stake in the organization.
Bernard attended Cal Poly
San Luis Obispo and spent six years in the marketing and entertainment department of the California Mid State Fair prior to
joining the PBR.
Belskus also talked to Just Marketing International CEO Zak Brown and Central Indiana Corporate
Partnership CEO Mark Miles about the opening. Both said they weren’t interested.
___
Visit IBJ's
sports-business blog The Score to weigh in on the IRL's choice
for CEO.

















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"Not everyone agrees, including Indy car legend Mario Andretti. "Tony's legacy is not a very good one from my standpoint," Andretti said Thursday. "His grandfather, Tony Hulman, did more for open-wheel racing than any other individual. Tony George did more to destroy it than any other individual. "That's the only way you can put it. It is diminished today because he started the IRL."
My apologies to any bullriders....your sport will be dragged down too by any association with IRL.
as a former bullrider i take your comments as
a slap in the face! SOPHISTICATED?
that's why the average american hates open wheel racing. you people run around with your nose in the air like you are better than the next guy. irl should take notes from
NASCAR. anyway, everybody knows irl drivers
are a bunch of pantywaste. the only reason they drive in the irl is because they CANNOT
drive in nascar!
I think this is a step in the wrong direction for American Open Wheel racing. It used to be a sophisticated sport....not any more,.