IBJNews

2012 CFO OF THE YEAR: Steve Collins

Sam Stall
November 28, 2012
Back to TopCommentsE-mailPrintBookmark and Share

Honoree, Public Companies

Serving as CFO at a big, established firm can feel like piloting an ocean liner, but CFO Steve Collins’ tour of duty at fast-growing ExactTarget has been more like a rocket ride. In his two years overseeing the company’s finances, he’s worried not about belt-tightening and staff reductions, but about how to manage white-hot growth.

“We serve a segment of the market—interactive marketing—that has proven to be recession resistant,” Collins said. “Our lowest growth year was in 2009 when we still grew 32 percent over the prior year. We made the decision during the downturn to continue hiring and growing our business, which at the time was a risky decision. We believe our investments paid off.”

steve-collins03-1col.jpg (IBJ Photo/ Perry Reichanadter)

Age: 47

Family: wife Lynn; daughter Rachel, 17; son Mitchell, 15

Hometown: Waterloo, Iowa

Education: bachelor’s degree in industrial engineering from Iowa State University; MBA from the University of Pennsylvania Wharton School

Civic Involvement: Assisted in the establishment of the not-for-profit Exact Target Foundation; held leadership roles in the United Way, the Boys and Girls Clubs of America and Junior Achievement

Hobbies: Watching and playing sports, including golf, tennis and basketball

That must be true, because during Collins’ tenure the company also decided to go public—a move that sounds about as logical as swimming during a hurricane. He, CEO Scott Dorsey and other members of the management team crisscrossed the nation in 2011-12, conducting more than 100 analyst and investor meetings. The result was ExactTarget’s $150 million debut on the New York Stock Exchange.

“We believe it was the largest IPO ever for a Software-as-a-Service company in terms of initial market capitalization,” Collins said. “For my team, planning for the IPO meant months of nonstop work developing our long-term financial model, improving our forecasting accuracy, preparing SEC filings, and developing our internal business systems.”

Not that he got a chance to catch his breath after the IPO. This year the company expanded into Germany, acquired Atlanta-based Partod Inc, and also Indianapolis-based iGoDigital.

ExactTarget has continued its winning ways, posting second-quarter revenue of $69.3 million—a 42 percent increase over the same period last year. “Steve has been instrumental in helping ExactTarget strike the right balance between rapid growth and responsibility,” said chairman and CEO Scott Dorsey.

“Our most unique challenge is managing very high growth,” Collins said.

Though economists predict a tepid 2013 for the general economy, things look considerably more balmy inside the torrid microclimate at ExactTarget.

“We continue to be bullish on the prospects for our company and the interactive marketing sector that we serve,” he said. “This optimism is evident in our decision to increase our pace of hiring throughout the year. With our belief that our sector is fairly recession resistant, we don’t have to project accurately what the general economy will do, as we think we can grow effectively in almost any economic environment.”•

___

Click here to return to the CFO of the Year landing page.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Hello Dear Are you tired of Seeking Loans and Mortgages,have you Been Turned down constantly By your banks and Other Financial Institutions or Micro Finance scheme. This is let you know with 100% guarantee that we Offer loans ranging from $1,000 Minimum to $1,000,000.00 Maximum at 3% interest rate per Month. We give out LOANS for developing business. a competitive edge/business expansion. email address: michealscottloan124@gmail.com We offer the following kinds of loans and many more; * Personal Loans ( Unsecured Loan) * Business Loans ( Unsecured Loan) * Consolidation Loan * Combination Loan * Home Improvement * Xmas Loans for contact to seek for loan email this email address: michealscottloan124@gmail.com Thanks

  2. My name is Mr Henry Josh and i live in the USA California and life is worth living right now for me and my family and all this is because of one man sent by GOD to help me and my family, i once had a life filled with sorrow because my first SON needed a kidney transplant and all our savings were going towards his medications and this normally leaves us with no money to pay our bills or even put enough food on our table and our rent was due and no funds to pay these bills and life felt so unfair to me and every night my wife will cry herself to sleep every night until one day, i was browsing through yahoo answers and i saw a striking advert of a man that gives out personal loans and that the offer is opened to all and i have heard so many things about internet scams but at this point of my life, i was very desperate and ready to take any risk and at the end of the day, i applied for this loan and from one step to another, i got my loan within 12 hours through bank transfer and you know, it was all like a dream and i called Mr Daniel Jones A Man who is the GOD sent lender i found and said, i have received my loan and he smiled stating that to GOD be the glory and i was so shocked as i have never ever seen anyone with such a GOD fearing and kind heart and today, i am the happiest man on earth because by GOD’S grace, my SON kidney transplant was successful and today he is healthy, i and my family are living very comfortable and happy and if you are in my former situation or in serious and legitimate need of a loan, you can reach this GOD sent lender via fidelityloanfirm@outlook.com

  3. Greetings to everyone reading this comment!!! I am Greg William by name. I am out here to recommend the effort of Mark Oscar,I was in need of a consolidation loan amount of 50,000 and as soon as I got in contact with Mark Oscar Loan Firm on Wednesday last week and on Friday last week as well I receive an alert from my bank(Royal Bank of Scotland Group) that the fund was transferred,I want everybody on this site to contact Mark Oscar now via email on how to get a loan because I got my loan from them and I am very happy,so contact them now. Oscarloanfinance@hotmail.com Thanks!!!!!!

  4. Elected officials, like Mourdock, get vested in 8 years. It takes 10 years for all other public employees, most of whom make a lot less money. So much for the promise to finish out his term.

  5. Great state treasurer and a good man!! Just curious if the folks who didn't quite understand his quote would like to tell my daughter-in-law that God didn't intend her! Mourdock's comment was correct but twisted and the article didn't mention that his opponent and the press let the impression stand that Mourdock meant that the rape was intended. Stupid people!!

ADVERTISEMENT