Digital TV for the masses: Thomson venture to roll out alternative to HDTV sets at prices 'Middle America' should love

People with cars-up-on-blocks in their front yards could afford to buy this digital television. TCL-Thomson Electronics Corp., the Thomson joint venture known as TTE, plans to launch ultra-inexpensive "SDTV'' digital sets this fall to aggressively court what some say is an ignored segment of the consumer electronics market. If Bharath Rajagopalan and his colleagues are correct, TTE could get an edge on competitors who've been too drunk on profit margins from big, $5,000 plasma screen sets to worry about digital...

 

You have accessed IBJ.com Premium online content

IBJ.com Premium online content is identified by locked premium or unlocked premium symbol to the right of the headline. Access to all IBj.com Premium online content requires a paid IBJ.com Premium subscription and the subscriber to be logged in using their email and password. See subscription options below.

Log In if you are a subscriber to IBJ.com Premium Online

...Or choose the IBJ subscription that's right for you:

7 Day Subscription

$4.95 per week

IBJ.com
Premium online

Order Now
   

1 Year Subscription

$1.25 per week

IBJ.com
Premium online

Order Now
 

1 Year Subscription

$1.52 per week

IBJ Print
only

Order Now

 

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
ADVERTISEMENT