Don't turn back on local needs: United Way deserves support as much as hurricane victims

How do you compete with Hurricane Katrina? For three weeks, we have been inundated by images of suffering and devastation on the Gulf Coast. In the midst of it all, United Way of Central Indiana has struggled to attract attention to the kickoff of its annual campaign. It's a tough sell, just as it was four years ago when another horrific event-the 9/11 terrorist attacks-coincided with the campaign kickoff. "It took the fund-raising community about three years to recover from...

 

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