Emmis' landmark deal with Apple paying big dividends: Locally based radio group now No. 2 iTunes affiliate

Emmis Communications Corp. has a new mantra when it comes to emerging technology some say will kill the radio industry: If you can't beat 'em, join 'em. Emmis entered a relationship with California-based Apple Computer Inc. nine months ago that is paying big dividends. Since launching one of the radio industry's first iTunes storefronts on its stations' Internet sites, Emmis officials said they have become the No. 2 iTunes affiliate based on sales. Only Internet behemoth Yahoo Music sells more....

 

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