IBJNews

2011 Forty Under 40: Trevor Yager

Back to TopCommentsE-mailPrintBookmark and Share

 
About me...
Trevor Yager
Owner
TrendyMinds
36
Web sites:
Social media:
On my hip:
iPhone
Most-used apps:
Flipboard
Outpost
Highrise
Facebook
Twitter
Kindle for iPad
Favorite stuff:
Fall Creek Place and Mass Ave; books about branding, advertising or small business; TV shows, including "Modern Family," "Glee" and assorted crazy reality shows
 

In 1996, before anyone knew what the Internet would become, before social media existed, Trevor Yager started TrendyMinds, offering silk screening and embroidery services. He was a senior at Anderson University then, and he’s been growing what is now a full-scale marketing services business ever since.

TrendyMinds still offers its original services, but now it also provides Web and social media as well as print and brand design. Over the years, it has helped NASCAR drivers Tony Stewart and Kevin Harvick, businesses such as Home Depot and Bank of America precursor MBNA, health care companies and many others get their message out.

“Some people like a niche, a specific tool or an industry,” Yager said. “That’s not us. The way I’ve always looked at it is, I would never use one tool to build a house. Why would I use only one tool to help spread the message of a company or organization?”

In addition to its for-profit ventures, TrendyMinds offers a pro bono program that in 2010 gave back $150,000 in in-kind services, Yager said. Not-for-profit organizations apply for help and each employee votes on which is most deserving. Over the years, they’ve helped the Madame Walker Theatre Center with printed materials, created a website for IndyHub, and developed public relations and marketing plans for School on Wheels.

Yager serves on the boards of the Indiana Arts Commission (“There’s a huge need to help keep the arts alive in this state, especially with funding cuts”) and the Damien Center, and he and his life partner adopted a 7-year-old son last summer.

He’s proud of all that, as well as how TrendyMinds has grown. “It’s been slow and sustained growth,” said Yager, who wanted to limit the company to 10 employees but now has 13. In the next year, he expects to “fill out some areas and add complementary services to help our clients.”•

Click here to return to the Forty Under 40 landing page.

ADVERTISEMENT

  • All the Best Trevor!
    Congratulations on what you have achieved. You are a wonderful example for all of us.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. They can always get jobs at the Post office.

  2. Hello i am Clarisa Steve from Florida USA,when i was in need of a loan of $230,000 to transit a business my friend introduced Mark Oscar loan firm to me because she got a loan from them sometime ago, so I was so scared because of the scams in the internet but my friend encouraged me to give them a try and i gave them a try and i got my loan within 4hrs and their ways was very easy no credit check,no cosigner,no collateral and their interest rate is just 2%, so i will advice anyone out there that need a loan to contact them via their Email:(oscarloanfinance@hotmail.com).

  3. "This was a very localized, Indiana issue," he said. As in, Indiana failed to expand Medicaid to cover its poor citizens resulting in the loss of essential medical services, including this EMS company. Well done, Indiana GOP. Here are the real death panels: GOP state governments who refuse to expand Medicaid for political reasons.

  4. In the "one for all, all for none" socialist doctrine the sick die...this plus obama"care" equates to caucasian genocide plus pushed flight to cities thus further eroding the conservative base and the continualed spiral toward complete liberal/progressive/marxist America.

  5. There is a simple reason why WISH is not reporting on this story. LIN has others stations in different markets that are affiliated with CBS. Reporting about CBS blindsiding WISH/LIN due to CBS's greed and bullying tatics would risk any future negoations LIN will have with CBS in other markets.

ADVERTISEMENT