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Hotels already calling venue CNO Financial Fieldhouse

 IBJ Staff
December 20, 2011
Keywords
Conseco Fieldhouse, Conseco/CNO Financial, Health Care & Insurance, Health Care & Life Sciences, Insurance, Pacers, Pro Sports, Sports Business
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Downtown hotels say Conseco Fieldhouse is about to get a new name—the CNO Financial Fieldhouse.

The Westin and Sheraton City Centre use the new name in their lists of area attractions on their websites. Both say the venue was “recently renamed.”

The Indiana Pacers have not announced a name change. But they have scheduled a special announcement for 10:30 a.m. on Thursday.  Pacers Sports and Entertainment registered the CNOfinancialfieldhouse.com Internet domain in March 2010.

Carmel-based insurer Conseco Inc. purchased the naming rights in the late 1990s, and the venue has been known as Conseco Fieldhouse since its opening in 1999.

Conseco changed its name to CNO Financial Group in May 2010, but at that time opted against renaming Conseco Fieldhouse. IBJ reported last year that the decision baffled sports marketing experts, since CNO no longer sells products under the Conseco name and operates no subsidiaries using that name.

CNO Financial spokesman Tony Zehnder declined to comment.

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  • James is wrong
    FrankDecember 21, 2011 7:59 PM
    Don't be so sure of yourself James. Companies buy up domain names all the time. At 10:30 tomorrow morning, you'll see.
    Reply to CommentFlag Comment
  • More than just name?
    JBzDecember 20, 2011 7:22 PM
    Does this mean they'll also be changing the building's color scheme from Conseco's green to CNO's red, white, and blue?
    Reply to CommentFlag Comment
  • Old News
    CKDecember 20, 2011 3:01 PM
    Remember the old jokes: C-NO defense, etc. Good info James. I wish the public could have paid $1 per year per person to name it Indiana Fieldhouse - just saying it would have been nice.
    Reply to CommentFlag Comment
  • Makes Sense
    GregDecember 20, 2011 12:42 PM
    I couldn't figure out why the sign for Conseco Fieldhouse was covered in a black tarp. Now it makes sense.
    Reply to CommentFlag Comment
  • Domains registered long ago
    James BurnesDecember 20, 2011 10:08 AM
    Of course it will be CNO FInancial Fieldhouse. The domain for cnofieldhouse.com and cnofinancialfieldhouse.com are both owned by the Pacers Sports and Entertainment.

    WHOIS search results for: CNOFINANCIALFIELDHOUSE.COM (Registered)

    =-=-=-=

    Registrar: FastDomain Inc.
    Provider Name....: BlueHost.Com
    Provider Whois...: whois.bluehost.com
    Provider Homepage: http://www.bluehost.com/

    Domain Name: CNOFINANCIALFIELDHOUSE.COM

    Created on..............: 2010-03-25 13:07:44 GMT
    Expires on..............: 2012-03-25 13:07:44 GMT
    Last modified on........: 2011-03-26 13:07:47 GMT

    Registrant Info: (FAST-14272869)
    Pacers Sports and Entertainment
    Robert Laycock
    125 S. Pennsylvania St.
    Indianapolis, Indiana 46204
    United States
    Phone: +1.3179172857
    Fax..:
    Email: rlaycock@pacers.com
    Last modified: 2010-03-25 13:07:44 GMT
    Reply to CommentFlag Comment

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