Landing ad revenue: Airport charged up over sponsorship of electrical outlets

Advertisements for mutual funds, watches and kolaches. Now as you wait at the gate for your flight, you'll even see ads on electrical outlets. The Indianapolis Airport Authority on Jan. 20 was expected to approve a $65,000 marketing partnership with Chase in what is the latest and certainly the most electrifying of all advertising schemes at Indianapolis International Airport. These are desperate times for marketers. Too many ads are getting lost in the shuffle. And barraged consumers have figured out...

 

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