Lights, camera, Internet-More Web sites using video: Vodcast clips catching on as a way for organizations to deliver their message in a new, more exciting way

The terms for emerging Internet technology are enough to make the less savvy long for the days when e-mail seemed cutting-edge. The communication tool, especially among teens, has given way to instant messaging, of course. So it's no wonder colleges and companies alike are starting to shun standard e- mail and Web-page marketing efforts in favor of video-on-demand clips, known as vodcasts. "The computer was meant to be watched; it wasn't meant to be read," said Jon DiGregory, who founded...

 

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