Limo company races into Indy: Most revenue to come from sponsorships, not passenger fares

Central Indiana's newest limousine company plans to make only 10 percent of its revenue from passenger fees. Indy Racing Limos' three principals expect to generate 85 percent from sponsors and the other 5 percent from use of their unique racer-like cars in corporate displays and business promotions. The company is the first limo firm in Indiana attempting to generate the bulk of its revenue from corporate sponsors plastering their names and logos on vehicles. Even so, founders Roy K. Ward,...

 

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