More manufacturing? Maybe Butler did it: University's accelerator helps plants boost business

Ten years ago, Bob McAfee bought SaniServ, an 80-year-old Mooresville institution that pioneered the making of softserve ice cream machines for restaurants. Despite the manufacturer's longevity, a handful of competitors-one of them much larger and two roughly the same size-had cut into market share, causing SaniServ's annual revenue to stall at about $10 million. Determined to improve upon the figure, but unsure how to go about it, McAfee turned to the Butler Business Accelerator. The 2-year-old consultancy on the Butler...

 

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