NASCAR puts marketer in fast lane: Brown builds reputation for closing big sponsorship deals

Zak Brown retired as a race car driver years ago. But he's never moved faster than he does today as the founder and president of Indianapolis-based Just Marketing. On the heels of this year's Brickyard 400, Brown expects to announce two more major NASCAR sponsorship deals brokered by his company. Those deals-which he can't yet discuss-along with recent deals to bring Johnnie Walker and Hilton Hotels to Formula One, will bring his sponsorship portfolio to near $150 million annually. Though...

 

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