NCAA Women's Final Four brings new opportunity: Demographics will decide who benefits from event

The $20 million economic impact forecasted for this year's NCAA women's basketball Final Four is about $10 million below the men's event. That doesn't mean it isn't an important opportunity for Indianapolis, which will host the event for the first time in April. "This is an important audience for Indianapolis to be in front of," said Susan Williams, Indiana Sports Corp. board member and co-chairwoman of the local organizing committee for the women's Final Four. "It's a different audience than...

 

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