NOTIONS: Can you look at the world through others' eyes?

For the past few months, I've served on a search committee for a large not-forprofit organization. We're hoping to select and hire a senior public relations executive. During interviews for this position, many finalists have said the same thing: The organization needs to do a better job of "getting its message out." This doesn't surprise me. As head of a marketing communications consultancy, my phone rings frequently with prospective clients wanting help "getting our message out" because "we're the best-kept...

 

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