IBJNews

PR firm Hetrick Communications closing shop

Back to TopCommentsE-mailPrintBookmark and Share

One of the city’s best-known advertising and public relations firms plans to close at the end of September.

Bruce Hetrick, president and CEO of Hetrick Communications, on Tuesday told his staff that there wasn’t enough business coming in to keep the firm afloat. He began apprising clients of the news later in the day.

Hetrick Communications was founded in 1994 and is the Indianapolis area's ninth-largest public relations firm, according to IBJ research. The firm had nine full-time PR employees as March 7, down from 12 in 2010. 

The agency also ranked as the area's 19th largest advertising agency, with more than $12.8 million in capitalized billing in 2009, down from $15.5 in 2008.

Its clients included Indiana University, Simon Youth Foundation, NIPSCO and Atlas World Group.

Bruce Hetrick, the firm’s founder, writes a popular and award-winning column for IBJ. He said Tuesday that the firm is down to six employees.

Since its founding, Hetrick Communications has worked with a variety of local and state organizations, primarily in health care and life sciences, higher education and philanthropy.

Hetrick cited a number of factors for the decision, including the death of a key partner, a failed experiment with specialization and the poor economy.

“In this economic environment,” said Hetrick, “we find ourselves with a level of talent and office space that we cannot sustain while remaining competitive.”

Sources close to Hetrick said the firm took a blow when Bruce Hetrick’s wife, Pam Klein, died of cancer in 2005. Klein, a former business editor for The Indianapolis Star, joined Hetrick in 1998 to help run the agency.

In a letter to clients and friends, Hetrick said, “My biggest concern now is the good people remaining at our firm. They’re the ones most affected by our company’s closing. Should you know of opportunities, I hope you will share them so these talented professionals might make a good and timely transition to organizations that can benefit from their expertise.”

The firm will cease day-to-day operations by Sept. 30, vacate its Pan Am Plaza offices by Oct. 31 and wrap up details by the end of the year, it said.

 

ADVERTISEMENT

  • very cool ...
    A quick comment to commend the thoughtful and kind sentiments relayed to Bruce Hetrick and his firm's employees. IBJ readers just impressed this guy, and I can tell you that were I needing to fill a PR related position, I'd take this wonderful crop of comments to heart, and hit the Hetrick Communications phone list because of it. You're a good bunch of people to make such statements (and not just "think" them...)
  • Condolences
    Sorry to hear about this, Bruce and firm. Wishing all the best success and opportunity in the future.
  • Wishing all the best
    This is a sad loss for Indianapolis in so many ways. I hope these talented and committed folks every future success.
  • sorry to see this!
    Concur with the above commments regarding Hetrick. You're a class act Bruce. Best wishes from "your grocer", Danny O'Malia
  • A True Loss
    The loss of Bruce Hetrick's firm is sad for the Indianapolis business community. It is more than a little ironic that, in the "Related News" column to the left of the article, one of the stories listed is "New York firm wins Steak n Shake ad account". With the amount of creative talent available in Indianapolis, it's a shame that some of our local firms feel that they have to take their business to New York or Chicago.

    Bob Neville
    President
    The Neville Group, Inc.
  • Indy's Loss
    So sorry to learn this news. PR is a tough, competitive business and to have lasted as long as Hetrick in a market this size is a real achievement. Best of luck to the fine folks at Hetrick and onward to new adventures, Bruce!
  • Keeping it classy
    Gosh, I wonder which Indy PR execs are referenced in this comment. Have some respect, vultures.
  • Wishing you well
    Bruce - I was very sad to read the news of your firm's closing. I have ALWAYS followed you in the IBJ and looked forward to reading your blogs. The Indpls community will miss your insight, your wise words, good advice and your calls to action. I wish you and your employees all the very best!
  • Bruce
    So sad to hear the news of Hetrick closing. Bruce was one of Indy's most creative ad guys. This economy is crushing some of our greatest talents. God bless those that worked at Hetrick. I know Bruce will do well independently and his former staff should shine as well.

    Best to you all from the Voice Talent community...
  • Can't wait to read "what's next"
    Bruce is a truly gifted writer, creative genius and a person of high integrity. This must have been a very difficult decision. I look forward to reading a column in the not too distant future that tells us all about what fabulous endeavor Bruce takes on next.
  • Sad news
    Bruce is such a talented and community spirited professional. He'll do well in whatever is next.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. Angela IS the best RD

  2. We are a nation of speed. All of our younger lives are filled with deadlines, quotas and bottom lines. We start to ease out of the pressured rat-race when we finally see "retirement." The most enjoyable travel on the planet is passenger rail service. Indy to Chicago does not beat Megabus or Southwest Airlines in speed. Passenger rail however has the best seating, mammoth legroon, seat backs that recline to more than 45 degrees and employers that really want you to return as a customer. Indiana municipalities need to maintain subsidies to support this transportation mode. Losing it is loss for all of us.

  3. Good day! I just want to testify how i got my loan from Mr. Eric Lefkofsky after i applied several times from various loan lenders who claimed to also testify right in this forum,i thought the testimonies where real and i applied but they never gave me loan. I was in need of an urgent loan to start a business and i applied from various loan lenders who promised to help but they never gave me the loan. Until a friend of mine introduce me to this popular Mr. Eric Lefkofsky who promised to help me and indeed he did as he promised without any form of delay. I never thought there are still reliable loan lenders until i met Mr. Eric lefkofsky who indeed helped me with the loan and changed my belief. I promised to share this testimony after I got my loan. I don't know if you are in any way in need of a genuine and urgent loan,free feel to contact Mr. Eric Lefkofsky via their email{grouponfunding@hotmail.com}

  4. Its a THUG issue. Bleecker Street and NYX are thug bars. They attract thugs of all races. Places that attract thugs need to be kicked out of Broad Ripple. Ain't nobody got time for that!

  5. Hello everyone, My name is Marian Gareth, I am from the Texas, United State, am here to testify of how i got my loan from Mr Andre Frank {frankloancompany@yahoo.com} after i applied Two times from various loan lenders who claimed to be lenders right in this forum,i thought their lending where real and i applied but they never gave me loan. I was in need of an urgent loan to start a business and i applied from various loan lenders who promised to help but they never gave me the loan.Until a friend of mine introduce me to Mr Andre Frank the C.E.O of Andre Frank Loan Company who promised to help me with a loan of my desire and he really did as he promised without any form of delay, I never thought there are still reliable loan lenders until i met Mr Andre Frank, who really help me with my loan and changed my lief for better. I don't know if you are in need of an urgent loan, free feel to contact Mr Andre Frank on his email{ Frankloancompany@yahoo.com} for help

ADVERTISEMENT