RETURN ON TECHNOLOGY: Is Google everything it's cracked up to be?

It's often hard to tell what's a gimmick, and what's a real business tool. As I sit staring thoughtfully at Google's stripped-down, Zenlike home page, I can't decide whether it's another Clippy (the annoying animated paperclip character introduced in Microsoft Word 97), or another paperclip (which is so ubiquitous and essential in business that we don't even think of it as technology anymore). It could be either, or even both. Google has left the desktop in Microsoft's grasp, but staked...

 

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