RETURN ON TECHNOLOGY: Testing is secret to worthwhile Web site tinkering

I've just been reading yet another article giving advice for building commercial Web sites. It's by a recognized authority named Saul Carliner, at Boxes and Arrows (www.boxesandarrows.com), itself a pretty venerable site for Web-site builders. The article draws parallels between brick-and-mortar retail stores and Web sites. For example, Carliner recommends that your site give some personal customer attention, because that's how retailers like Nordstrom have become so successful. Store success, Web success. The implication is simple. Except that it's not....

 

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