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Satirical newspaper targets city for expansion

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Satirical newspaper The Onion is best-known in Indiana as an online publication, but the print edition is set to start popping up at locations around Indianapolis starting early next year.

Indianapolis-based startup Allium Midwest Media LLC, in partnership with Mishawaka-based Schurz Communications LLC, will begin distributing the newspaper in “coffee shops, bars, restaurants, bookstores, night clubs and [on] street corners” around the city and in the suburbs starting Feb. 2, the company announced Tuesday.

Copies of The Onion distributed in Indianapolis will include a localized edition of The A.V. Club, a non-satirical sister publication that covers entertainment and pop culture.

Allium Midwest Media hopes to eventually offer The Onion in more than 10 Midwest markets. If it’s successful, it plans to hire at least 25 people over the next two years, with most of the positions in Indianapolis, it said.

Those hires would include an Indianapolis editor and sales team.

The Onion is already distributed in numerous big cities, including New York, Philadelphia, Chicago, Milwaukee, Minneapolis-St. Paul, Denver, Toronto and Washington, D.C.

Chicago-based Onion Inc. has been adding markets in an effort to boost its free print circulation from about 400,000 to 500,000 newspapers.

The Onion started in 1988 as a weekly newspaper at the University of Wisconsin-Madison. Today, The Onion and The A.V. Club reach about 2 million weekly print readers and 10 million monthly online readers.

 

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  • Indy already has its own satirical newspaper
    Indianapolis already has its own satirical newspaper. Read The Indy Tribune: www.theindytribune.com.
  • Hurrah
    I'm looking forward to this. When I'm in other cities, I pick up The Onion, so it will be great to get it here! BLOGojevich is either one of those people who is blind to all great things and people in Indy and/or must hang with a bunch of fuddy duddies. There are plenty of people with a sense of humor in Indy.
  • Indianapolis start-up?
    Allium is the genus name for onion. Did anyone at IBJ actually speak with anyone from this "Indianapolis-based start-up"? Who formed the LLC, and in what state? Who sent the press release? Real journalism, please.
  • No need...
    for another paper making a mockery of journalism. We have the Star and that's enough.
  • finally.
    this is great. now more people can be in on the joke of indianapolis being mentioned in other newspapers
  • Yup, this won't be well received
    The Onion will go over like a Madonna Super Bowl halftime show in this town. Indianapolisians (?) take themselves way too seriously. The first story about Jesus returning will lead to local clergy gathering in the Circle to welcome Him back and the ICVA producing the Messiah Shuffle...

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