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Satirical newspaper targets city for expansion

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Satirical newspaper The Onion is best-known in Indiana as an online publication, but the print edition is set to start popping up at locations around Indianapolis starting early next year.

Indianapolis-based startup Allium Midwest Media LLC, in partnership with Mishawaka-based Schurz Communications LLC, will begin distributing the newspaper in “coffee shops, bars, restaurants, bookstores, night clubs and [on] street corners” around the city and in the suburbs starting Feb. 2, the company announced Tuesday.

Copies of The Onion distributed in Indianapolis will include a localized edition of The A.V. Club, a non-satirical sister publication that covers entertainment and pop culture.

Allium Midwest Media hopes to eventually offer The Onion in more than 10 Midwest markets. If it’s successful, it plans to hire at least 25 people over the next two years, with most of the positions in Indianapolis, it said.

Those hires would include an Indianapolis editor and sales team.

The Onion is already distributed in numerous big cities, including New York, Philadelphia, Chicago, Milwaukee, Minneapolis-St. Paul, Denver, Toronto and Washington, D.C.

Chicago-based Onion Inc. has been adding markets in an effort to boost its free print circulation from about 400,000 to 500,000 newspapers.

The Onion started in 1988 as a weekly newspaper at the University of Wisconsin-Madison. Today, The Onion and The A.V. Club reach about 2 million weekly print readers and 10 million monthly online readers.

 

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  • Indy already has its own satirical newspaper
    Indianapolis already has its own satirical newspaper. Read The Indy Tribune: www.theindytribune.com.
  • Hurrah
    I'm looking forward to this. When I'm in other cities, I pick up The Onion, so it will be great to get it here! BLOGojevich is either one of those people who is blind to all great things and people in Indy and/or must hang with a bunch of fuddy duddies. There are plenty of people with a sense of humor in Indy.
  • Indianapolis start-up?
    Allium is the genus name for onion. Did anyone at IBJ actually speak with anyone from this "Indianapolis-based start-up"? Who formed the LLC, and in what state? Who sent the press release? Real journalism, please.
  • No need...
    for another paper making a mockery of journalism. We have the Star and that's enough.
  • finally.
    this is great. now more people can be in on the joke of indianapolis being mentioned in other newspapers
  • Yup, this won't be well received
    The Onion will go over like a Madonna Super Bowl halftime show in this town. Indianapolisians (?) take themselves way too seriously. The first story about Jesus returning will lead to local clergy gathering in the Circle to welcome Him back and the ICVA producing the Messiah Shuffle...

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  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

  2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

  3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1

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