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Speedway native launches professional basketball team

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The American Basketball Association is expanding to Indianapolis.

Speedway businessman Tim Hicks will launch the Indianapolis Drive next fall as part of the ABA’s 11th season.

Hicks said he will name a coach and announce a playing venue in the coming months. He expects the first year’s operating budget to be no more than $100,000.

The current iteration of the ABA has no affiliation with the original ABA, which merged with the National Basketball Association in 1976.

The new ABA had an Indianapolis franchise in 2000 and 2001—the Indiana Legends, but like many ABA teams before and since, it folded for financial reasons.

ABA CEO Joe Newman, an Indianapolis entrepreneur, said the league has changed its business model since its inception, allowing many ABA teams to flourish.

The Legends had one of the best attendance records in league history, Newman said, and he expects the same from the Indianapolis Drive.

Hicks, a Speedway native and Ben Davis High School graduate, has a varied sports marketing background. Hicks is the owner of VIP Management and Talent Agency, a company he founded in 1990 and that counted NASCAR driver Jeff Gordon as its first client. 

Hicks’ firm also manages fan clubs for former Indiana Pacer Rik Smits and Indianapolis 500 winner Al Unser Jr. 

Hicks has worked with Penske Racing, the Indiana Pacers, Indianapolis Ice, Indiana Twister professional soccer team and the Racing Professionals Indy racing team. Hicks also owns GodSpeed Marketing, Hicks Management Co. and WIN West Indy Network.

“Our goal is to load the team with players from Indiana, Purdue, Butler, Ball State, IUPUI, Marian, Indiana State, Manchester, Hanover, Evansville, Notre Dame and other great area schools,” Hicks said. “We will be local, we will be competitive; you can bank on that. 

“And one other thing,” Hicks added. “We are not going to charge the city of Indianapolis $15 million a year for the right to see exciting, fun-filled, high-scoring professional basketball at affordable prices. Like Tony George at the Indianapolis Speedway, we will not be a burden to the taxpayers.”
 

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  1. If a television station wants to improve viewership, get rid of the local blackout. I was born by the brickyard, and have attended 15 or more races. I have children now, I won't attend unless circumstances are perfect. As those with growing families know, they never are. I'm always impressed that upwards of 250,000 people attend the 500. However, as a growing, or, more apt, sprawling city, Indianapolis and its immediate suburbs count almost 2.2 million. Show the race live, let the venue get a kick-back on revenues, and open-wheel racing might have a fighting chance to be relevant again. Just in time for those tax-payer lights to make sense.

  2. John Moore, I too have had the same issue recently. A property next to my house was on the Land Bank and I was interested in purchasing. When I tried to contact Reggie, I got back emails that had nothing to do with what I asked about. Actually my latest response from him was on this past Friday. I had asked about how to buy the property and if it was still available. His response to me was to contact the mayor's office to get the schedule of his appearances. (???) Hopefully the city is able to do something to fix what this guy has done, it would be nice if they would take the properties back and sell them properly so land owners like me and you mother would have a fair chance.

  3. I too work in the industry, with over 25 years of experience and your political spin has probably nothing to do with any rebranding. "Let's dress it up" would have nothing to do with the government "telling us how and what to eat." Give it a political rest. And being a producer for a radio show doesn't mean you've been involved in advertising and branding for 30 years.

  4. Ms. Morris did not understand the ways of the business world, otherwise, like the IMS, she could have petitioned the State Legislature for a handout of State Funds for her charity work. Ms. Morris should consider becoming a state lobbyist for Lemonade Stand Operators.

  5. David Copperfield!

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