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Colts take lead in fighting drunk driving

 IBJ Staff
August 24, 2009
Keywords
Colts, Lucas Oil Stadium, NFL, Pro Sports, Sports Business, Sports Venues
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On The Beat Industry News In Brief

The National Football League and stadium operators are sending a strong anti-drunk-driving message to fans this year as part of an effort to expand the league’s 1-year-old Fan Code of Conduct program.

The NFL is asking companies that operate concession stands at the 31 stadiums that host league games to begin distributing beer in cups emblazoned with the message “Fans Don’t Let Fans Drive Drunk.”

Indianapolis Colts Senior Executive Vice President Pete Ward said the team and its stadium partner—Connecticut-based Centerplate Inc.—have no problem complying with the league’s direction.

“It’s something that the league has been emphasizing and we fully support,” Ward said.

In fact, the Colts for several years have emblazoned beer cups sold at their venue with the message “Always designate a responsible driver,” Ward said.

The current stock of cups with the old message will be used until they are gone, Ward said, then they will be replaced with cups with the new message.

“You’ll probably start seeing the new message [on cups] about midseason,” Ward said.
 

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