Stadium scores Colts 30-percent sponsorship increase: Entertainment in 14 themed areas starts four hours before kick-off; strategy gains notice from other NFL teams

The Indianapolis Colts will score almost $18 million annually through their new stadium's title sponsorship and deals with 14 founding sponsors, each of which has its own themed area of the stadium's interior. Including sponsor agreements for two massive video boards at each end of the stadium, a narrower video board circling the upper reaches of the lower bowl, and other in-stadium deals, the Colts should bring in $20 million, 30 percent more than in the RCA Dome, according to...

 

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