Startup Web venture gives sales reps an edge: Internet forum allows anonymous contact exchange

In literature and on stage, Arthur Miller's tragic salesman Willy Loman has come to symbolize the American dream gone sour. But for the founders of locally based WillyLoman.com, an online forum for anonymous exchange of business contacts, the moniker has a simpler meaning: Willy Loman is instantly recognizable. The title character from "Death of a Salesman" is still the best-known name in marketing. "Have you ever felt like Willy Loman?" asked WillyLoman.com cofounder and CEO Bill Johnson. "The idea is...

 

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